Table of Contents

Executive Summary………………………………………………………………………. 2

Company Profile……………………………………………………………………………

Situation Analysis …………………………………………………………………………

Objectives………………………………………………………………………………….

Marketing Strategies ……………………………………………………………………….

Financials…………………………………………………………………………………..

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Executive Summary

The customers are always looking for new products that will be offered by the

market. They will not stick to a certain product that’s why we need some innovations,

improvements or changes. They usually buy foods or snacks that will satisfy their

craving and that will be enough for their money. Meaning, they are looking for

something new and is affordable. We all know that the customers’ needs and wants are

unlimited but we need to consider also their allotted money for their snacks. In creating

a new snack for the students, we need to consider their satisfaction because that snack

is for them. We need to consider if that snack will satisfy their needs and wants. We

need to consider if it will be affordable. The new snack that we’ll offer is “GINATAANG

BILO – BILO.” This snack will surely satisfy the students and will ease their hunger. This

is also affordable.

The CTNHS school canteen offers snacks, meals, school supplies etc. for the

students and for the teachers. Some of their offers are different meals with rice such as

adobo, siomai, giniling and different junk foods such as burger, cheese sticks, kwek –

kwek. They also offer different beverages like bottled water, soft drinks etc. Since they

are catering the students, they also sell different school supplies.

Competition is always there in any type of business. The competitors of the

school canteen include the canteen near the entrance of the school, the sari - sari store

selling shakes and different snacks, store that sells school supplies near the gate. The

competitors offer the same products that the school canteen is offering.

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 In this study, if the new promo launch, the income of the company can increase.

In the projection of sales, it can generate an additional 10%. Sales for the first quarter

will be the same, and 10% increase every quarter will be assumed by the business. The

increase is always based on the initial sales volume. The month of December will be

considered as the peak season (20% increases), hence, it is an exemption to the 10%

increase assumption. Also, the net profit margin is 30.27%, quite a good percentage

considering that this is just the start of the promotion.

Company profile

As far as the school environment, a school canteen is in a unique position to

make a positive contribution to students’ health and welfare. A canteen is said to have a

captured market whether it is located in a school, office building or factory. It gives a big

assistance to customers for their food consumption, especially for students, they love to

buy delicious food snacks to ease their hunger caused by stress from their schoolworks

and other activities.

Caduang Tete national High School Canteen is a school canteen located at

pampanga specifically in the barangay of Caduang Tete in the town of Macabebe that

offers variety of food such as snacks and meals. It was established on june 1979 and

continue to operate today. The said canteen usually pays 1200 per day for their rent

expense and makes income amounting to more or less 20,000-27,000 a day. This

canteen is a unique place to provide enjoyable snacks where students and teachers can

eat and enjoy with their colleagues.

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 The following are the mission and vision of Caduang tete National High School

Canteen:

Mission

a.) To provide an enjoyable, nutritious and attractively presented selection of

food and drink at reasonable price.

b.) To help reduce health risk factors by encouraging the development of good

eating habits.

c.) To provide foods recommended and approved by the school Canteen

Association.

d.) To function as an efficient business enterprises.

Vision

We, the staff of Caduang Tete National High School Canteen dream to have a

well-functioned place that cater variety food snacks which students and teachers would

like to buy during their snack time. We highly aim to achieve good quality of service to

student as well as to the teachers and staff of the school. It is our hope that everybody

would love our products and get the satisfaction they want.

2. Situation Analysis

2.1 Market Summary

The CTNHS school canteen offers snacks, meals, school supplies etc. for the students

and for the teachers. Some of their offers are different meals with rice such as adobo,

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siomai, giniling and different junk foods such as burger, cheese sticks, kwek – kwek.

They also offer different beverages like bottled water, soft drinks etc. Since they are

catering the students, they also sell different school supplies

Market Demographics

The target market of the new snack that will be offered are the students from

Grade 7 to Grade 11. They can surely afford the meal. Any level in the school can afford

the said promo.

Market Geographics (Barangays)

Most of the students of Caduang Tete National High School are usually from

Barangay Caduang Tete, San Gabriel and other nearby barangay of Macabebe. There

are also students from Apalit.

Psychographics

The need for food everyday is part of our lives. Individuals who look for good

food and great ambiance with tight budget, this meal is perfect for you. Just dine in and

avail the promo, you can spend your time with the place and take some rest because it

is a very quiet and peaceful place. Also, sometimes customers want a complete meal so

that they will not have a hard time to choose with variety of dishes. This promotion will

lessen the burden to the customer who have a hard time in choosing what to order.

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2.2 Opportunity and Issue Analysis

Caduang Tete National High School Canteen started year _____. Providing a

one stop shop to eat and enjoy together with your friends. Having a business entails a

lot of risks and in the business world you should always identify the strength,

weaknesses, opportunities and threats of your company. Below is the SWOT analysis of

the company.

STRENGTHS WEAKNESSES

• Is in a relatively big school • Service time takes too long

• Peoples have no choice but to eat • Employees are not well trained

there • All meals are repeatedly everyday

• Affordability and traditional Filipino • Location ( cannot be easily reach

hospitality is a matchless especially students away from it)

combination • Consistency on the quality of the

• Studying space is wide for food

everyone

OPPORTUNITIES THREATS

• Healthier menu • Natural calamities like flood on the

• Partnership with Educational roads going to the restaurant may

Institution affect the customers

• Offering a complete meal (value • Price competition with other stores

meal) that consists of drinks, dish ( especially __________)

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 and rice • Inflation rates (Prices of biscuits

• Gathering feedbacks from and some beverages continue to

customers in order to collate ideas increase)

for the improvement of both the • The changing needs and wants of

products and the service itself customers

2.3 Issue and Opportunity Analysis (Competitive Analysis)

As part of the growing industry, competition is always in the market. With the increasing

number of competitors, CTNHS School Canteen should have its competitive advantage

over the other. Listed below are the direct and indirect competitors of the canteen:

• Direct Competitors offer similar products and revenue goal and they are

competing with the same potential market.

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 Canteen Near the School

This offers meals like

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 3. Objectives
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 Marketing objectives set out what a business wants to achieve from its

marketing activities.

• Increase volume of sales of products for about 10%

4. Marketing Strategy

4.1 Target market

 Primary Target Market

Our primary target market are the students of Caduang Tete National High

School. They are the Junior High School students that includes grade 7, 8, 9, 10 and

also Senior High School students includes the grade 11 and 12.

 Secondary Target Market

Our secondary target market are the teachers from both Junior and Senior

High School.

4.2 Positioning

"Ginataang Bilo – bilo: MASARAP NA, ABOT KAYA PA"

The value meal that the canteen offers will cater the people who are just looking

for a heavy, yummy and very affordable meal.

4.3 Marketing Programs

4.3.1. Product/Brand

The said canteen offers a value meal which has rice and sisig (2in1) but very

affordable and can surely satisfy your hunger.

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 "GINATAANG BILO – BILO"

Everyone can afford this because it only cost 20php per serving. It is very

affordable and surely will satisfy your hunger.

4.3.3. Distribution/Value Chain

[Link]. Place/Channel

The Caduang Tete National High School canteen located at Danga,

Caduang Tete, Macabebe Pampanga. It is in the middle of Apalit and Macabebe

Pampanga. The students and teachers will go to the school canteen and will

order personally the value meal. The value meal is readily made. It is good for

both dine in and take out. The said canteen is located at the middle of Caduang

Tete National High School so students can easily go there. It is also near to the

Faculty so that teachers can easily go there too.

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 Within and Nearby Municipalities

• Apalit, Pampanga

• Macabebe, Pampanga

Schools near Caduang Tete Nationan High School

• Telacsan High School

• Macabebe High Shool

4.3.4. Marketing Communications

[Link] Advertising

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 Since the promotion is new to our canteen. We will promote the new snack by

giving fliers to the students to create awareness that there is a new snack offered by the

school canteen.

• Financial Study

This chapter presents the financial aspect of the Caduang tete National High School

School Canteen. These chapters were taken into consideration for the projection of the

financial statements for one year.

The objective of the financial study of the business’ new operation focuses with the

profitability while maintaining the quality of the product in order to maximize its wealth.

Sales Forecast/ Projected Cost and Revenue

Projected Daily Projected Monthly Yearly

Types of Volume Revenue Volume Revenue Projected
Costing
(Cx Monthly Revenue
Product/s Daily ( DR x 30 )
PVD) ( PVD x 20) ( MR x 10)
Cost

Price

Ginataan Mark 100

g Bilo – Up

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 Bilo
Selling

Price

6.2. Contingency plans

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