Annual Notes
JANUARY 1, 2020
Compiled by Mr E.C. Mabuza
1
Table of Content
Content Page
1. Animal nutrition 02- 35
2. Note taking 35-36
3. Animal production 37-47
4. Note taking 47-48
5. Animal reproduction 49-78
6. Note taking 78-70
7. Animal disease and protection and plant poisoning 80-108
8. Note taking 108-109
9. Basic Genetics 110- 132
1O. Note taking 132- 133
[Link] factors 134- 153
[Link] taking 153-154
[Link] marketing 155- 181
[Link] entrepreneurship and business planning 182- 185
[Link] taking 186
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Paper 1
ANIMAL NUTRITION Question 2
This refers to the foods consumed by animals and how it is digested to help
to keep the body of an animal healthy and warm
Different animals has different digestive system that suit their feeding
standard and requirements
[Link] canal of farm animals
Differences between Ruminants and non-ruminants
Structural differences:
Ruminant: has a complex stomach
: has four stomach compartments
Non-ruminant: has a simple stomach
: has less than four stomach compartment
Differences in feed utilized:
Ruminant : can feed on roughages (because of the presence of micro-
organism in the rumen that assist in digestion of roughage)
: can utilize urea (since micro-organism can change urea
into microbial proteins)
Non-ruminant: cannot feed on roughage ( such animal doesn’t have
rumen hence no micro-organism that assist in digestion of roughage)
: cannot utilize urea (doesn’t have micro-organism that
change urea into microbial protein, hence excess urea will be changed
into ammonia which is very dangerous for such animals)
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ALIMENTARY CANAL OF NON RUMINANT
Alimentary canal of a pig
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DIGESTIVE GLANDS AND DIGESTIVE JUICES
In the mouth
Name digestive glands: salivary gland (3 pairs)
Name of digestive juice produced: saliva
In the stomach
Name of digestive gland: Gastric glands
Name of digestive Juice produced: Gastric juice and Hydrochloric acid (hcl)
STOMACH REGIONS OF NON RUMINANTS
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Simple stomach of non-ruminant has the following regions:
CADIAC REGION: secretes mucus to protect stomach linings against Hydrochloric
Acid
PYLORIC REGION: controls the exits of foods
FUNDIC REGION: secretes Hydrochloric Acid, renin and pepsin
In the small intestine
Name of digestive glands: gland of liberkuhn
Name of digestive juice produced: succus entericus
In the accessory glands
1. Name gland: liver (largest gland in the body)
Digestive juice produced: Bile (alkaline juice without enzymes)
Functions of bile
Neutralizes acid chime from the stomach
Emulsifies fats
Assist in absorption of fat
2. Name of gland: Pancreas
Digestive juice produced: pancreatic juice
DIGESTIVE ENZYMES AND Ph. CONTENT OF A PIG
In the mouth
Name of enzyme: Salivary amylase
Function of the enzyme: change starch into maltose
Ph. content in the mouth of pig: alkaline (The alkaline ph. in the mouth create
suitable environment for normal functioning of enzyme amylase)
In the stomach
Name of enzyme: Renin & pepsin
Functions of enzyme: Renin- change caseinogen into casein
: Pepsin- change protein into peptons
Ph. content in the stomach of pig: acidic
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In the small intestine
Name of enzyme: Sucrase
: Maltase
: Lipase
: Trypsin
Function of enzymes: Sucrase- change sucrose into glucose and fructose
: Maltase- change maltose into glucose
: Trypsin- change peptides into amino acids
: Lipase- change lipids into fatty acid and glycerol
FUNCTIONING OF PARTS OF ALIMENTARY CANAL OF A PIG
Functioning of the mouth: intake of food
Functioning of the oesophagus: transport food from mouth to the stomach
Functioning of stomach: temporal storage of food
Functioning of small intestine: responsible for absorption of nutrients
Functioning of large intestine: absorption of water from undigested feed
Functioning of anus: expel waste material away from the body
PROCESSES TAKING PLACE IN THE ALIMENTARY CANAL OF A PIG
In the mouth
Processes taking place: Ingestion (intake of feed)
: Digestion (breaking down of food into smaller pieces
Types of digestion
Mechanical digestion- Is the physical breaking down food into smaller
pieces
Chemical digestion- Is the breaking down of food into smaller pieces by
enzymes
: Mastication- is the physical mixing of food with saliva
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In the stomach
Process taking place: chemical digestion (due to the presence of enzyme)
In the small intestine
Process taking place: absorption ( transport of nutrients into blood stream
: assimilation ( process when nutrients are taken up by cells)
: chemical digestion (due to presence of enzymes)
In the large intestine
Process taking place: microbial fermentation ( has micro-organism in has a hind-gut
(caecum)
In the Anus
Process taking place: egestion/ excretion (expelling of waste)
ADAPTATION OF DIFFERENT PARTS OF THE AIIMENTARY CANAL OF A PIG
In the mouth
has three pairs of salivary gland:
1. Parotid- situated below the ear
2. Sublingual- situated below the tongue
3. Submandibular- situated in between the parotid and sublingual
In the oesophagus
Has muscles that relax and contract to move food in the alimentary canal
Has a cardiac sphincter that controls food entering the stomach
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In the stomach
Has a pear shape
Has a pyloric sphincter that controls food leaving the stomach
In the small intestine
Divided into three parts:
Duodenum – secrets digestive enzyme
Jejunum- absorption of nutrients
- Presence of villi
Ileum- absorption of feeds
Structural adaptation of small intestine
It is very long and has large surface area
The inner surface is folded
Folds are covered with thousands of small projection called VILLI
Structure of a villi
B- Blood capillarity- absorbs nutrients (glucose , amino acid, vitamin and minerals)
C- Lacteal- absorbs fats
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Absorption processes
Are divided into:
Active absorption- it requires energy to transport nutrients from low concentration to
high concentration against concentration gradient e.g osmosis
Passive absorption – it doesn’t require energy to transport nutrients from high
concentration to low concentration along concentration gradient e.g diffusion
Example of diagram showing active absorption process
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FOWL AS A NON RUMINANT
Alimentary canal of fowl
A. Beak E. PROVENTRICULUS
B. Mouth F. VENTRICULUS
C. Oesophagus G. DUODENUM
D. Crop H. JEJUNUM
I. ILEUM K. CAECA
J. SMALL INTESTINE L. COLON
N. CLOACA
FUNCTIONING OF DIFFERENT PARTS OF ALIMENTARY CANAL OF A FOWL
BEAK – Collect food particles from the soil
CROP - Moistening, soaking, softening and storage
GIZZARD – Grinding of food
SMALL INTESTINE – Absorption of nutrients
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LIVER – Secret bile
- Store glucose
- Store fat soluble vitamin
-detoxifies harmful substances
LARGE INTESTINE – absorption of water from undigested food
CLOACA - expel both urine and faeces
PROCESSES OCCURING IN DIFFERENT PARTS OF ALIMENTARY CANAL OF FOWL
BEAK – ingestion
OESOPHAGUS – Peristalsis
CROP – Moistening of food
PROVENTRICULUS – Chemical digestion
VENTRICULUS – Mechanical digestion /physical digestion
ADAPTATION OF DIFFERENT PARTS OF THE ALIMENTARY CANAL OF A FOWL
It has TWO stomach compartment:
VENTRICULUS (muscular stomach)
Contain small stones that help in grinding of food (mechanical digestion)
Contain a layer of muscle that help in grinding of food (mechanical
digestion)
PROVENTRICULUS (glandular stomach)
Has both enzyme RENIN and PEPSIN that help in CHEMICAL DIGESTION
CLOACA – It is urogenital (excretion of faeces and urine)
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ALIMENTARY CANAL OF RUMINANT
E
A. RUMEN
B. DUODENUM
C. OMASUM
D. ABOMASUM
E. RETICULUM
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PATHWAY OF FOOD IN THE ALIMENTARY CANAL OF RUMINANT
1. Food moves from the oesophagus from the mouth by PERISTALSIS into the
rumen.
2. Food REGURGITATE from the reticulo-rumen back to the mouth for re-chewing
3. After re-chewing food is moved back through RETRO-PERISTALSIS into
Omasum and abomasum
Functioning of different parts of alimentary canal of ruminants
MOUTH – food is taken in
OESOPHAGUS – transport food to the stomach
STOMACH- temporally storage of food
- Divided into four compartments:
RUMEN
RETICULUM
OMASUM
ABOMASUM
SMALL INTESTINE – absorption of nutrients
LARGE INTESTINE – absorption of water from undigested feed
ANUS – expel waste material away from the body
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PROCESSES TAKING PLACE IN DIFFEERENT PARTS OF ALIMENTARY CANAL OF
RUMINANTS
MOUTH
Process taking place: Ingestion (intake of food)
: Digestion (breaking down of large food molecule into
smaller pieces)
NB: ONLY MACHANICAL DIGESTION TAKE PLACE IN THE MOUTH OF RUMINANTS
DUE TO THE ACIDIC PH AND ABSENCE OF ENZYME
OESOPHAGUS
Process taking place: Peristalsis (alternative contraction and relaxation of muscles
responsible for movement of food in the alimentary canal)
STOMACH
Process in the Rumen: Microbial digestion (presence of micro-organism)
: Heat production (presence of papillae)
Process In the Reticulum: Storage of foreign objects
Process In the Omasum: Water absorption (folds increase surface area for water
absorption)
: Grinding of food (folds assist in grinding of food)
Process In the Abomasum: Chemical digestion (presence of enzyme renin and
pepsin)
ADAPTATION IN DIFFERENT PARTS OF ALIMENTARY CANAL OF RUMINANT
IN THE MOUTH
Has three pairs of salivary glands
Has teeth that assist in mechanical digestion
Ph. Is acidic
Saliva has no enzyme salivary amylase
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No chemical digestion
IN THE OESOPHAGUS
Has a ring of muscle called CARDIAC SPHINCTER that controls food
entering the stomach
It has muscles that contract and relax to move food into the stomach
IN THE STOMACH
1. RUMEN
Is the largest stomach compartment of ruminant
Contain papillae that act as a heating rod (heat production)
Contain micro-organism (bacteria and protozoa)
POPULATION OF BACTERIA IN THE RUMEN
Cellulolytic bacteria: Digest cellulose
: Population increase with increase in cellulose intake
: Secrete enzyme CELLULASE
Amylolytic bacteria: Digest starch
: Population increase with increase in starch intake
: Secrete enzyme MALTASE
Proteolytic bacteria: Digest protein
: Population increases with increase in protein intake
Note: Rumen bacteria are very sensitive to feed changes, therefore frequent
and sudden changes in diet may disturb rumen functions
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FUNCTIONS OF RUMEN MICRO-ORGANISM
1. DIGESTION OF CELLULOSE / ROUGHAGE
Micro-organism digest cellulose to form Fatty acids, carbon dioxide and methane
Over accumulation of methane can cause animal to bloat
2. SYNTHESIS OF VITAMIN
Micro-organism can make vitamin B and K
It is not important to include vitamin B Complex and vitamin K in the feed of
ruminant
3. SYNTHESIS OF PROTEIN
Micro-organism break large protein molecule into amino acids (smaller
compound)
4. DIGEST STARCH
Micro-organism digest starch into maltose (simpler substance)
REQUIREMENTS FOR MICRO-ORGANISM / IDEAL CONDITION FOR RUMEN
MICRO-ORGANISM
1. SUITABLE pH
pH 6.4
2. SUITABLE TEMPERATURE
Warm temperature between 39ºc and 40ºc
3. SUFFICIENT NITROGEN
Micro-organism need nitrogen from urea to form a protein
4. REGULAR INTAKE OF FOOD
5. OXYGEN-FREE ENVIRONMENT
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2. RETICULUM
It is known a honeycomb stomach or a hardware stomach
It is where foreign objects are stored
3. OMASUM
It is known as a leaf stomach
It has many folds that help in water absorption
It has many folds that help in grind of food
4. ABOMASUM
It known a TRUE STOMACH or milk stomach
It corresponds with the simple stomach of a pig and a Proventriculus of a fowl
Supplied with the following:
Digestive Glands: gastric gland
Digestive juice produced: gastric juice and hydrochloric acid
Digestive enzymes: renin and pepsin
Ph. medium: acidic
Process: chemical digestion / enzymatic digestion
Alimentary of young ruminant
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DIFFERENCES BETWEEN YOUNG RUMINANT AND ADULT RUMINANT
YOUNG RUMINANT MATURED RUMINANT
Fore stomach is underdeveloped Fore stomach is fully
developed
Only the abomasum is functional All the four stomach functions
Oesophageal groove is present Oesophageal groove is absent
2. Components of feeds
Animals require all the essential nutrients to balance their daily ration.
These nutrients become indispensable for life. All the major nutrients
includes; WATER, CARBOHYDRATES, PROTEIN, LIPIDS,
MINERALS AND VITAMIN.
These nutrients are needed for many purpose which includes:
1. WATER
all fluid in the animal’s body
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SOURCE OF WATER (WAYS IN WHICH ANIMAL OBTAINS WATER)
water produced by chemical reactions in the animal’s body)
IMPORTANCE OF WATER IN ANIMALS
WATER USAGE AND FEED INTAKE IN RELATION TO
TEMPERATURE AND OTHER FACTORS
ON A COLD DAY (low temperatures)
Animal drink LESS and eat MORE feed
REASON: energy released from feed is used to keep the animal warm
ON HOT DAY (high temperatures)
Animal drink MORE water and eat less feed
REASON: large amount of water help the animal to cool down
2. CARBOHYDRATES
It is created by PLANTS through photosynthesis
It is an ORGANIC COMPOUND
It includes:
SIMPLE CARBOHYDRATES: GLUCOSE
COMPLEX CABOHYDRATE: STARCH
INSOLUBLE CARBOHYDRATES: CELLULOSE and LIGNIN
Made of element carbon, hydrogen and oxygen
Has HIGH CRUDE FIBRE CONTENT
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FUNCTIONS OF CARBOHYDRATES
BUILDING BLOCK OF CARBOHYDRATES
EXAMPLES OF CARBOHYDRATE RICH FEEDS
3. PROTEIN
ORGANIC COMPOUND
CRUDE PROTEIN- all proteins found in feed
DIGESTIBLE PROTEIN- amount of protein that was not excreted in faeces
but to be used by the animal
carbon, hydrogen, oxygen, nitrogen and sulphur
low crude fibre content
FUNCTION OF PROTEIN
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BUILDING BLOCK OF PROTEIN
Amino acid
EXAMPLES OF PROTEIN RICH FEED
PROTEIN SUPPLIMENT
Proteins can be supplemented by SOURCE OF NPN;
UREA- cheap source
BUIRET- expensive feed
4. FATS AND OIL (LIPIDS)
is an ORGANIC COMPOUND
Differences between FATS and OIL
FATS – Originates from animals
- Solid at room temperature
OIL – originate from plants
-liquid at room temperature
FUNCTIONS OF LIPIDS
important organs (such as heart, liver, and lungs)
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BUILDING BLOCK OF LIPIDS
5. VITAMINS
EXAMPLES OF VITAMINS AND THE RESPECTIVE DEFICIENCY DISEASE
DEFICIENCY
Example of fat soluble vitamin
Vitamin A
Night blindness
Keratomalaise
Poor vision
D (needed for absorption of calcium and phosphorus)
Oestomalacia
Rickets
Vitamin E (act as antioxidant)
Stiff lamb disease
Vitamin K
Poor blood clotting
Example of water soluble vitamin
Polyneuritis
Vitamin B2
Curled-toe paralysis
Vitamin B12 (it contain element cobalt)
Poor hatching of chicken
Wasting disease
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6. MINERALS
e divided into:
MARCRO MINERAL – are minerals that are needed in large quantities
MICRO MINERAL - are minerals that are needed in small quantities
when they insufficient
Mineral Deficiency
Rickets and Oestomalacia
Pica (animal feed on non-feeding object)
Goitre (enlargement of thyroid
gland)
Anaemia (low haemoglobin in blood)
Parakeratosis ( rough skin in pigs)
Keratinization (hairlessness)
Swayback
Wasting disease
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3. DIGESTIBILITY OF FEEDS
DIGESTIBILITY -Amount of feed that is not excreted in faeces but restored in the
animal’s body
DIGESTIBILITY COEFFECIENT- proportion of a nutrient taken absorbed by
animal expressed in percentage
FACTORS DERTEMINING DIGESTIBILITY OF FEED
TYPE OF ANIMAL
Feed with high crude fibre are mostly digested by ruminants than by non-
ruminants
AGE OF PLANT
Hay made from younger plants are more digestible than hay made from older
plants (older plants has lignin that is not easily digested)
INDIVIDUALITY
Individual animals differ based on their ability to digest feed
COMPOSITION OF FEED
High percentage of crude fibre in a feed results in lower digestibility
NUTRITIVE RATIO
Feed with wide nutritive ratio are less digestible than feed with narrow nutritive
ratio
WAYS TO IMPROVE / INCREASE DIGESGTIBILITY OF FEEDS
ING
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DIGESTIBILITY COEFFECIENT
Let’s assume that 70kg of feed was taken in and only 30kg was excreted, one must
assume that 40kg was digested and absorbed in the body of animal.
(70kg – 30kg = 40kg) This means that 40kg of the 70kg is absorbed by the animal
Example: calculate the digestibility coefficient of the following ration of a
matured animal
Animal ingested 25kg of grass with the moisture content of 75%. 8kg of feed was
excreted in faeces with a moisture content of 80%
75
𝐦𝐨𝐢𝐭𝐮𝐫𝐞 𝐢𝐧𝐭𝐚𝐤𝐞: × 25Kg
100
=18,75kg
Therefore: 25kg – 18.75kg
=6.25kg (dry matter intake)
80
Moisture excreted: × 8𝑘𝑔
100
=6.4kg
∴ 8kg – 6.4kg
=1.6kg (dry matter excreted)
DIGESTIBILITY COEEFFECIENT % =DM intake (kg) – DM excreted (kg) x100
DM intake (kg)
= 6.25kg ˗˗ 1.6kg x100
6. 25kg
= 74.4%
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IMPLICATION OF THE CO-EFFICIENT ABOVE
74.4% of the feed is absorbed in the body of the animal, hence 25.6% is excreted in
faeces
Note the interpretation of digestibility co-efficient
: Above 70% - very high (good digestibility)
: 60-70% - high (moderate digestibility)
: 40-59% - low digestibility
: Less than 40% - very low digestibility
4. QUALITY OF FEED
Different feeds has various physical chemical characteristics that determine its
quality
BIOLOGICAL VALUE (BV) OF PROTEIN
Is the index used to measure the quality of protein in a feed
It is determined by;
Amino acid composition
Ratio of amino acid
Amount of nitrogen supplied
Note: FEED WITH HIGH AMINO ACID CONTENT IS A GOOD QUALITY
FEED AND HAS HIGH BIOLOGICAL VALUE
ESSENTIAL AMINO ACID AND NON ESSENTIAL AMINO
ACID
ESSENTIAL AMINO ACID- Amino acid cannot be synthesized and need to be
taken in feed
NON-ESSENTIAL AMINO ACID – Amino acid that can be synthesized by
animal’s body
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TYPE OF FEED BV %
1OO
95
90
75
60
5. ENERGY VALUE OF FEED
Energy in animals is provided by feed taken in and expressed in kilojoules
TYPES OF ENERGY VALUE OF FEEDS
GROSS ENEGY (GE) - is the potential energy (total energy value of feed)
- is the energy released when feed is completely burnt
(Combustion) to its final product
DIGESTIBLE ENERGY (DE) – is gross energy minus energy lost in manure
(faeces)
METABOLIC ENERGY (ME) – is gross energy minus energy lost in manure,
urine and gases (methane (CH4) and carbon dioxide (co2)
NET ENERGY- is the gross energy minus energy lost in manure, urine gases
and body heat
REASON FOR CALCULATING ENERGY VALUE OF FEED
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6. NUTRITIVE RATIO
Is the measure of protein content in a feed
EXAMPLE OF NUTRITIVE RATIO
A feed has 75% TDN (TOTAL DIGESTIBLE NUTRIENTS) AND 25% DP
(DIGESTIBLE PROTEIN). Calculate the nutritive ratio of this feed.
NR=1: TDN – DP
DP
=1: 75% ˗ 25%
25%
= 1: 50
25
= 1:2 (narrow)
Meaning for every 1 part of digestible protein there’s 2 parts of other
nutrients
ANALYSIS OF NUTRITIVE RATIO
• RATIO ABOVE 1:6
ction but SUITABLE for fattening and
maintenance
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• RATIO BELOW 1:6
and maintenance
7. TYPES OF FEEDS
CONCENTRATE – feed with small volume per unit mass (not bulky)
ROUGHAGE – feed with large volume per unit mass (bulky)
DIFFERENCES BETWEEN ROUGHAGE AND CONCENTRATE
ROUGHAGE (HAY) CONCENTRATE (MEAL)
%TDN: Low (not easily digestible) %TDN: High (easily digestib
%Crude fibre: high %Crude fibre: low
%crude protein: low %crude protein: high
Cost: cheap Cost: expensive
Animal utilised: ruminants only Animal utilized: both
ruminants and non-ruminants
Bulkiness: it is bulk Bulkiness: less bulk
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TYPES AND EXAMPLES OF CONCENTRATES
CONCENTRATES
PROTEIN RICH CONCENTRATE
CARBOHYDRATES RICH
Plant origin
CONCENTRATES
Lucerne, sunflower-oil-cake meal, groundnut
oil cake meal, peanut oilcake meal Maize meal, oatmeal, sorghum meal
Animal origin
Fish meal, blood meal, meat meal
TYPES AND EXAMPLES OF ROUGHAGE
ROUGHAGE
DRY ROUGHAGE SUCCULENT ROUGHAGE
Protein-rich Silage
Lucerne hay, groundnut hay
Carbohydrates-rich
Oat straws, maize stalks
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8. SUPPLIMENTING RATION
This is additional feed given to animal to stimulate growth and production
WAYS TO SUPPLIMENT MINERALS
MINERAL LICKS
that are placed near drinking water
It is used to supplement: Urea
: Sodium
: Potassium
INJECTION
ron injection in piglets to prevent anaemia
CAFETIRIA STYLE/ FREE CHOICE/AD LIB
inerals are supplied to the feeding station that is usually controlled by a
computer system
nimal can feed on nutrients as much as the like
ADD SOIL SOD
oor
DOSING BY MOUTH
SUPPLIMENTING RATIONS
ADD MINERAL IN DRINKING WATER
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WAYS TO SUPPLEMENT VITAMIN
Mix vitamin with feed
Free choice/ cafeteria style
Mix vitamin A with water
Injection
Dosing
PROTEIN SUPPLEMENT
Protein can be supplemented by adding NON-PROTEIN NITROGEN
(NPN) SOURCES;
Cheap source of NPN
Can be utilized by ruminants to make protein
It is poisonous when taken in large quantities
Can dissolve in water when there is rain and become poisonous to
animals drinking this water
Expensive source of NPN
It is less soluble and safer to use
It cannot dissolve in water
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9. GROWTH STIMULANTS
This are substances that are used to influence growth rate
TYPE OF GROWTH STIMULANTS
TRANQUILISER/ SEDATIVE – Keep animal calm and eat more feed
ANTIBIOTICS –Prevent disease that can affect growth rate in animals
THYROID REGULATOR – It stimulates animal’s metabolism and growth rate
HORMONES – growth hormone in pellets are planted under the skin of animal to
stimulate growth
10. PLANNING FODDER FLOW PROGRAMME
It is a strategic plan used by farmer to ensure that enough feed is available over a
given period of time
FACTORS TO CONSIDER WHEN PLANNING A FODDER FLOW
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COST EFFECTIVE WAYS OF USING THE AVAILABLE FEED
educe number of animal
TYPES OF RATION
MAINTANANCE RATION – amount of feed given to animal doing no work
producing no product
PRODUCTION RATION – it’s over and above maintenance given to animal
doing work and producing products
11. THE PEARSON SQUARE METHOD
Is a tool for balancing nutritional value of a feed mixture
EXAMPLE OF PEARSON SQUARE
A balanced ration of maize with 10%DP and soya meal with 42%DP was prepared
for dairy cattle to meet the nutritional requirement of 16%DP
Maize10 26 parts of maize
Soya meal 42 6 parts of soya meal
26:6/ 6:26
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CALCULATING PERCENTAGES OF FEED MIXTURES ON A PEARSON
SQUARE
26 + 6 =32(make this your denominator)
26
% of maize= × 100
32
=81.25%
6
% of soya meal= × 100
32
=18.75%
YOU’RE NOW READY TO GRAB THE FIRST 50 MARKS OF YOUR PAPER 1
NOTES
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QUESTION 3
PAPER 1
ANIMAL PRODUCTION
To increase production of animal farmers should plan on which
production system to be used according to the aim and economic
standard of an individual farmer
1. ANIMAL PRODUCTION SYSTEMS
Animal production system are divided into:
Intensive production system
production system that is characterized by high inputs of capital,
labour and usage of technology
Extensive production system
s is a production system that uses few inputs of capital, less labour and less
use of technology
as less environmental effects as it use vegetation sustainably
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DIFFERENCES BETWEEN INTENSIVE AND EXTENSIVE PRODUCTION
SYSTEM
INTENSIVE EXTENSIVE
PRODUCTION PRODUCTION
GOAL Making profit Minimizing risk
PRODUCTION OUT- High production out-put Low production out-put
PUT
CAPITAL High capital investment Low capital investment
INVESTMENT
LABOUR More labourers Less labourers
AREA OF LAND Occupies small area Occupies large area
MANAGEMENT Animal are carefully Animals are less
managed managed
ENVIRONMENTAL More environmental Less environmental
EFFECTS effects effects
FEEDING Animal kept in feedlot, Animals kept in the veld
broiler unit, layer units, to graze on natural
furrowing pen and are pasture
fed with special
formulated feeds
FACTORS DETERMINING PRODUCTION UNDER INTENSIVE AND
EXTENSIVE PRODUCTION
UNDER INTENSIVE PRODUCTION SYSTEM
Feeding – farmer need to produce or buy feed for the animal (specifically feed
suitable for growth and production)
Environment – shelter should be provided to control environmental conditions
(installation of heaters and fans)
Breeding – the farmer select animal with desired characteristics (such as those
that are adapted to produce high quality products, resistant to disease and pests) to
be used for breeding purpose
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UNDER EXTENSIVE PRODUCTION SYSTEM
Feeding – farmer optimise the use of natural pasture for nutrition
Environment – they don’t have artificial shelter, they rely on trees or other
natural structures for protection against environmental conditions
Breeding - nature select animals with desired characteristics that are adapted to
the environment to survive
2. FARMING SYSTEMS
Farming system are divided into:
-scale (subsistence) farming system
. Farmer grows crops and keeps livestock to feed their families rather than to sell
.It is practiced intensively in rural areas of South Africa
.Less use of technology
.They have small plot “small-scale”
-scale (commercial) farming system
.Farmer grows crops and keeps livestock to sell at the market to make profit.
.Modern technology is used
.Contribute to environmental pollution
.They have large plots “large-scale
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3. ANIMAL SHELTER, HOUSING AND
PROTECTION
REASON FOR PTOVING SHELTER TO ANIMALS
Shelter provide protection of animals against:
Wetting by rain
DIFFERENT STRUCTURES USED FOR SHELTER
Feedlot- restricted area where large animals are kept for maximum production of
meat
Battery system- restricted area where chickens are kept for maximum production
of eggs
Chickens that produced eggs are called layers
Broiler unit – restricted area where chickens are kept for maximum production of
meat
Chickens that produce meat are called broilers
Backyard system-
Free range system-
Deep litter-
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BASIC LAYOUT OF HOUSE FOR ANIMALS (chickens)
Built on slight slope
For water run off
Dry bedding (use straws, sawdust or wood shaving)
Protect animals against cold
Cemented floor
Easy to clean (prevent parasite infestation)
Avoid mud when wet
Long building side face east
Warm in winter and cool in summer
4. BEHAVIOUR AND HANDLING OF FARM
ANIMALS
ANIMAL BEHAVIOUR
interact and reacts with human, other animals
and the environment
FACTOR DERTEMINING BAHAVIOURS OF ANIMALS
Tameness
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THE FLIGHT ZONE
Is the distance that the animal likes to keep between themselves and threat of
danger
A= HANDLERS POSITION
Handler should be outside the edge of flight zone.
In this position the handler is not a threat to the animal
Handler initiate movement
B= FLIGHT ZONE
The distance the animal keep between themselves and threat to danger
C= BLIND SPOT
Area in which animal will kick when approached
D= BALANCE POINT
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COMMON BEHAVIOURS OF DIFFERENT FARM ANIMALS
COMMON NORMAL BEHAVIOUR OF CATTLE (large
animal)
GRAZZING: they divide a day into periods of GRAZZING,
REGURGITATION AND REST
: position of eye give them a wide angle view (without turning their
heads)
HEARING: They have strong sense of hearing (can be stressed when exposed
to too much noise)
SOCIAL INSITINCTS: they have herd instinct (can be agitated and stressed
when isolated)
: They may refuse to cross a shadow
ABNORMAL BEHAVIOUR OF LARGE CATTLE UNDER DISTRESS
o PAWING
o RAPID TAIL MOVEMENT
o RAISED BACK FUR
o SNORTING
SMALL ANIMALS (SHEEP and GOATS)
COMMON NORMAL BEHAVIOUR OF SMALL
ANIMALS:
SHEEP AND GOATS
hey have a flock instinct
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PIGS
place for sleeping (they don’t defecate where they sleep)
ABORMAL BEHAVIOR OF PIG UNDER DISTRESS
o TAIL BITING
o EAR BITING
o CANNIBALISM (kill and eat other pigs in the pen)
o BELLY NIBBLING
ANIMAL HANDLING
It is when you touch, hold or move animal one place to another
REASON FOR HANDLING FARM ANIMALS
When administering medication to animals
• When dehorning, castration and docking
• When milking
• When transporting animals
• When taking data such body weight, and pregnancy testing
• When inseminating animals
• When slaughtering
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TOOL, TECHNIQUES AND EQUIPMENTS USED FOR HANDLING OF
FARM ANIMALS
WHEN HANDLING A CATTLE:
USE OF HALTER
restrain animal by its head usually when milking
USE OF CRUSH
restrain large animals
DESIGN FEATURES OF A CRUSH
High and strong solid sides
Wide and straight to provide clear path
No sharp pointing objects
USES OF RAMP
To load and unload animals
DESIGN FEATURE OF A LOADING RAMP
Should not be slippery
Should not be too steep
-
USE OF RED FLAG
used when animals are crossing busy roads
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HISTLE
WHNE HANDLING A PIG
PLYWOOD BOARD
PLASTIC SHAKERS
BOX
CRUSH
GUIDELINE WHEN HANDLING FARM ANIMALS
hasing and grabbing
(blind spot)
GUIDELINE WHEN TRANSPORTING AND MOVING ANIMALS
animal
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INCORRECT HANDLING METHODS OF FARM ANIMALS
wing objects to animals
ling chicken with feathers (should be handled with feet or wings)
You are now ready to tackle your question 3 of your paper one. But only one
topic pending (animal disease and animal pests) to complete your entire
question 3 of paper 1
Notes
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ANIMAL REPRODUCTION
For farm animal to thrive, they must be able to reproduce
Proper functioning of male and female reproductive system is the key to
successful production of offspring
1. MALE REPRODUCTIVE SYSTEM
A= seminal vesicle. B= Prostate gland. C = Cowper’s gland. D= Sperm
duct. E=Urethra. F= Penis. G= Epididymis. H= Testis. I= Scrotum.
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FUCTIONING OF MALE REPRODUCTIVE SYSTEM
SCROTUM
Holds and protect the testis
Regulates temperature for normal sperm production
Produce sperm (male gamete)
Produce testosterone (male hormone)
TESTOSTERONE
Stimulate production of sperm
Development of male characteristics
Stores , matures and transport sperm
RM DUCT
Transport sperm to the urethra
Transport both urine and semen to the outside
Deposit semen to the female’s body during mating
SEMINAL VESICLE
Is the largest sex gland
Secretes sticky fluid that that provide energy for sperm
PROSTATE GLAND
Forms a ring around the urethra
Secrete a milky, alkaline fluid that regulates ph.
COWPER’S GLAND
Secrete fluid that lubricate and clean the urethra
ADAPTATION OF MALE REPRODUCTIVE SYSTEM
ADAPTATION OF THE TESTES: contain specialized cells;
SERTOLI CELLS- supply sperm with nutrients
LAYDIG CELLS- produce hormone testosterone
EPITHELIAL CELLS- produce sperm
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PROCCESS OCCURING IN MALE REPRODUCTIVE SYSTEM
Process: Temperature regulation
Process: Meiosis (cell division)
: Spermatogenesis (sperm formation)
Process: Sperm maturation
Process: Ejaculation
Process: Copulation
SPERMATOGENESIS
Is the process that involve the formation sperm
PROCESS OF SPERMATOGENESIS
1. SPERMATOGONIUM (the undifferentiated male germinal epithelial cell)
found in the wall of the seminiferous tubule divides by MITOSIS to form a
primary spermatocytes that are diploid (2n)
2. PRIMARY SPERMATOCYTE divides by MEIOSIS 1 to form secondary
spermatocytes
3. SECONDARY SPERMATOCYTE divides by MEIOSIS 2 to form haploid
spermatid
4. SPERMATID undergo differentiation (change) and develop into a MATURE
SPERM
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STRUCTURE AND FUNCTIONING OF SPERM CELL
- contain enzyme that digest the outer membrane the egg during
fertilization
- contain genetic material
- help with cell division
–supply energy
– enable sperm to move (propels the sperm forward)
DIFFERENCES BETWEEN SPERM CELL AND SEMEN
- is a male gamete
- is a fluid containing sperm
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ABNORMALITIES IN THE MALE REPRODUCTIVE SYSTEM
These abnormalities may cause the inability of a bull to serve and fertilize a
cow.
Abnormalities can be either permanent or temporal
STERILITY AND INFERTILITY
STERILITY
Is a permanent inability to reproduce
Is a total loss of fertility
Caused by congenital defect (defects that are present from birth)
FACTORS CAUSING STERILITY
–underdevelopment of one or both testes
– failure of one or both testes to descend from
abdominal cavity
– animal having both male and female reproductive
system
– absence of sperm in semen
- older animals permanently lose their libido
INFERTILITY
Temporal inability to reproduce
Fertility is not totally lost
It can be corrected and reclaim the animal’s ability to reproduce
FACTORS CAUSING INFERTILIY
Obesity
IMPORTANCE – inability to copulate
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2. FEMALE REPRODUCTIVE SYSTEM
A= Ovary. B= Oviduct. C= Uterus. D= Cervix. E= Vagina. F= Clitoris. G= Vulva
FUCNTIONING OF FEMALE REPRODUCTIVE SYSTEM
Function: Produce female gamete (ovum)
: Produce female hormone (Oestrogen & Progesterone)
OESTROGEN
Function: Stimulate oestrus
: Stimulate the thickening of endometrium
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: Development of female characteristics
PROGESTERONE
Function: Maintain pregnancy
: Prepare the wall of uterus for implantation
Function: Catch the egg during ovulation
Function: Transport fertilized egg to the uterus
Function: Implantation of fertilized egg
Function: Secretes mucous that prevent bacterial infection
: Secretes fluid that neutralize the acidity of the vagina
Function: Receives semen during copulation
: Serves as a birth canal
PROCESS OCCURING IN THE FEMALE REPRODUCTIVE
SYSTEM
Process: Oogenesis (formation of egg)
: Meiosis (cell division)
Process: Fertilization (site of fertilization)
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Process: Implantation
Process: Copulation
ABNORMALITIES IN THE FEMALE REPRODUCTIVE SYSTEM
STERILITY AND INFERTILITY
STERILITY
Permanent inability to conceive
It is caused by congenital defect and genetic defects
FACTORS CAUSING STERILITY IN COWS
– underdevelopment of one or both ovaries
–having both male and female reproductive organs
INFERTILITY
nd reclaim the reproduction of animal
FACTORS CAUSING INFERTILITY IN COWS
– animal showing no signs of oestrus
– cow is permanently on oestrus
– failure of animal to conceive after
several attempts of mating
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DISEASE- such as infection of the uterus (Metritis)
EXPERIENCE
3. OESTRUS AND OESTRUS CYCLE
Is the hormonal controlled cycle of activities taking place in the female
reproductive system over 21 days
Can be disturbed by PREGNANCY, DISEASE & CLIMATE
FEMALE HORMONES THAT CONTROL THEN OESTRUS
CYCLE
Secreted by hypothalamus in the brain
Function: Stimulate release of FSH & LH
Secreted by hypophysis in the brain
Function: Stimulates development of follicle of the ovaries
Produced by the follicle of the ovary
Function: Stimulates oestrus
: Stimulate development of female characteristics
: stimulate development of endometrium
Secreted by the hypophysis in the brain
Function: stimulate ovulation (cause developed follicle to burst and egg is
released)
: stimulate formation of corpus luteum
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Secreted by the corpus luteum of the ovary
Function: maintain pregnancy
STAGES OF OESTRUS CYCLE IN COWS
1. PRO-OESTRUS
-3 days
2. 0ESTRUS
Is the stage in the oestrus cycle where female is receptive to male and allow
mating
- 18 hours (18 hours is the average length)
SIGNS OF OESTRUS (HEAT) IN COWS
ws and allow them to mount her
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ALTERNATIVE METHODS OF DETECTING AN ANIMAL ON
OESTRUS (HEAT)
CHIN-BALL MARKER- is a device strapped on the chin of animal expected
to mount a cow on heat. The ink of the marker will leave a streak on the back of
the cow that was mounted or attempted to be mounted
–CHALKING- the chalk is rubbed on the back within the tail of the cow
to be detected.
- is a device that is strapped around the lower leg of a cow to
detect movement
- is a device glued at the back of the cow
suspected to be on heat. Pressure from the chest of mounting animal will turn the
originally white detector to be red
3. MET-OESTRUS
-4 days
take place (bursting of the follicle and the release of egg)
4. DI-OESTRUS
-16 days
IF FERTILISATION TOOK PLACE (animal is pregnant)
um is fully developed
IF FERTILISATION DID NOT TAKE PLACE (animal is not pregnant)
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GRAPH SHOWING OESTRUS CYCLE
Graph represents: A- OESTROGEN
: B- PROGESTERON
SYNCHRONISATION OF OESTRUS
Is the process involving making group of animals to come to oestrus approximately
at the same time
HORMONES USED DURING SYNCHRONISATION
MGA- it is mixed with feed
STAGLANDIN INJECTION
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5. MATING
Mating is divided into: natural mating and artificial mating
NATURAL MATING
Stages of natural mating
Factors regulating mating behavior
ARTIFICIAL MATING
Divided into:
Artificial insemination
Embryo transfer
Cloning
ARTIFICIAL INSEMINATION (AI)
Is a technique where semen is collected from a male animal and deposited into
the uterus of a female animal for fertilization?
REQUIREMENTS FOR ARTIFICIAL INSEMINATION
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COLLECTION OF SEMEN
Method of collection includes
-EJACULATOR- involve application of a series of short, low
voltage pulse of currents into the rectum and results in ejaculatory response
SEMEN DILUTION (treatment)
Semen is diluted using:
SKIMMED MILK – control Ph.
EGG YOLK- protect semen from change in temperature
GLYCEROL- prevent semen from freezing
ANTIBIOTICS- prevent bacterial infection
SEMEN EVALUATION
MACRO SCOPIC EVALUATION (with naked eyes)
Characteristics of semen seen with naked eye;
RED- represents fresh blood
BROWN- represents infection
GREY- represents old blood
, 9)
(with a microscope)
Characteristics of semen seen under a microscope;
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CHARACTERISTICS OF GOOD QUALITY SEMEN
CHARACTERISTICS OF POOR QUALITY SEMEN
cell)
SEMEN STORAGE AND THAWING
Semen is stored in straws
FOR LONG PERIOD : -196°C on a liquid nitrogen
Thawing of semen:
Place straws in 37°C water for 30-40 sec
TIMING OF INSEMINATION
the afternoon. If it shows signs of oestrus in the afternoon should be inseminated
next morning
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ADVANTAGES OF AI
n still be used after the death of the male animal
DISADVANYAGES OF AI
g
EMBRYO TRANSFER
Is the transfer of fertilized egg (embryo) from the DONOR to the RECIEPIENT
The DONOR has superior characteristics
The RECIEPIENT has genetically inferior characteristics
STEPS OF EMBRYO TRANSFER
1. Synchronization of donor and recipient
2. Superovulation of donor
3. AI of donor
4. Embryo flushing from the donor
5. ET to the recipient
ADVANTAGES OF EMBRYO TRANSFER
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DISADVANTAGES OF EMBRYO TRANSFER
calf
CLONNING
Is the breeding of animal to produce offspring that is genetically identical to the
original organism
STEPS OF THE CLONNING PROCESS
e cloned
(donor)
divides to form an embryo
TYPES OF CLONNING
Result in the formation of a whole organism
The cloned embryo is placed in the uterus of a female animal
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PEUTIC CLONNING
Used in production of organs, cells and tissues
It aim on finding cure for disease (intention is not to create an offspring) through
the use of stem cells
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AIMS OF CLONNING
ce offspring from superior animals
6. FERTILISATION
Is the fusion of sperm (male gamete) and egg cell (female gamete) to form a
zygote
Identical twins
They of same sex
Develop from fertilization of single egg
They share same placenta
Non-identical twins
They are of opposite or same sex
Develop from fertilization of two separate eggs
They share different placenta
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Infertile or sterile female calf that develop in the uterus with the normal male
calf
Male hormone of the developing bull calf affects the female calf.
7. PREGNANCY/ GESTATION
Is the period between fertilization and birth (it starts when the egg is fertilized
until the animal give birth
DURATION: 280 days
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STAGES OF PREGNANCY
First stage of pregnancy
During this stage the following occur:
The fertilized egg (zygote) travels along the oviduct to the uterus
Last from fertilization until implantation
Zygote divides by mitosis (this is called CLEAVAGE) to form a blastocyst
Blastocyst attach to the wall of uterus (this is called IMPLANTATION)
Second stage of pregnancy
During this stage the following occur:
Blastocyst divides to from an embryo
Cells differentiates to form tissues, organs and system (e.g. urinary system and
digestive system etc.)
Extra-embryonic membrane that covers the embryo develop as follows;
CHORION
Is the outer membrane
Attached to the uterus
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AMNION
Is the inner membrane
It encloses amniotic fluid
Embryo is connected to the amnion by umbilical cord
ALLANTOIS
It grows out of the urinary system
It collects urine from the unborn calf
attach the embryo to the wall of uterus
It brings blood of the mother and the embryo in close contact but there is no
mixing
It allows exchange of nutrients, gases, and elimination of waste material
In the early embryonic development cells migrate to the interior of the
embryo, forming the three primordial germ layers:
Ectoderm
Is the outer layer
It gives rise to the nervous system and the epidermal skin cells
Mesoderm
Is the middle layer
It gives rise to the skeletal muscles, bone cartilage, joints and urogenital organ
Endoderm
Is the inner layer
It gives rise to the digestive system and other internal organs
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Is the third stage of pregnancy
During stage the following occur;
The organs of the embryo grows and develop
Embryo develops into a foetus
Foetus increase in volume and mass
Foetus grows and show characteristic of normal mammal
8. ABORTION
Is the termination of pregnancy before normal parturition
CAUSES OF ABORTION
OTHER FACTORS THAT MAY CAUSE FOETUS TO DIE:
MUMMIFICATION- foetus dies after the skin and skeleton have already
been formed i.e. amniotic fluid and placenta dries out
RESPORPTION- termination of pregnancy without signs of loss of foetus
loss i.e. foetus is attached to the uterus
MACERATION – is the decaying of soft tissue leaving behind only bones
(may lead to bacterial infection)
HYDRO-FOETUS- excessive amniotic fluid collets in the chorion and
under the skin and between muscles of the foetus
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9. PARTURITION (BIRTH)
Is the normal separation of offspring from the body of the mother
SIGNS OF PARTURITION (signs of a cow about to give birth)
Isolates herself
STAGES OF PARTURITION
PREPARATORY STAGE
ition
EJECTION STAGE
s appear on the vulva
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he body of the female
EXPLUSION OF PLACENTA
Note: With after birth we mean the umbilical cord and foetal membranes.
: There are some case in which the placenta or after birth is retained in the body of the
female
FACTORS CAUSING RETENTION OF PLACENTA
10. DYSTOCIA
Is the difficulty of giving birth
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Under normal circumstance the young animal is born head and forelegs first, with the head lying
on the forelegs
CAUSES OF DYSTOCIA
Deviation of the head – head is displayed sideways, upwards or downwards
Retention of both forelegs- forelegs are trapped inside only head appears on the vulva
Hydrocephalus –when there is accumulation of fluid in the brain which cause the skull to be
large three to four times the normal size
Twins -
Posterior presentation-all the four legs enters the pelvic ring simultaneously
– cloned animals are usually abnormally large
Large foetus
Congenital defect-newly born calf might have crooked legs and wry neck
INDEGENOUS TREATMENT OF DYSTOCIA
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11. LACTATION
Is a milk production process
Duration: 305days after that the milk dries up
STRUCTURE OF THE UDDER
FUNCTIONING OF THE UDDER
It is where milk is produced or synthesized
It pump deoxygenated blood from the udder to the heart and the lungs
VEIN
Supply the udder with oxygenated blood
Transport waste products away from the udder
HOMORNES INVOLVED IN MILKING REFLEX
Stimulates production of milk
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Stimulates release of milk
Stops milk production
MILKING STIMULI
The udder has nerves that respond to stimuli
Example of milk stimuli:
Oxytocin
ALL THIS STIMULI STIMULATE THE BRAIN TO RELEASE HORMONE
OXYTOCIN.
COLOSTRUM
Is the first milk produced after calving (usually after 3 day)
It is yellower than normal milk
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CHARACTERISITIC OF COLOSTRUM
Contain extra nutrients
Protein
Fats
Lactose
Calcium
Phosphorus
Increase resistance to disease
LACTATION CURVES SHOWING BUTTER FAT AND MILK
PRODUCTION
When milk production increase butterfat content decreases.
And again when milk production start decreasing butterfat content increase.
After 3 days the cow will start producing normal milk (no more colostrum)
Milk production reach peak about 8 weeks and continue until it dries out
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LACTATION CURVE SHOWING MILK PRODUCTION IN RELATION TO
FEED INTAKE AND BODY MASS
When milk production INCREASE the animal eats a LOT but body mass
DECREASES.
When milk production DECREASE animal eat LESS and body mass INCREASES
DRYING-OFF PERIOD
Is the natural end of lactation
REASON FOR DRYING OFF OF COWS
infections at the beginning and end of dry period
Notes
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TOPIC 5
ANIMAL DISEASE AND PROTECTION
The main important task for the farmer is to maintain the health of their animals
Healthy animal mean increased profit and successful farm business
It is usually very cheap to control and protect animals from disease than treatment
1. ANIMAL HEALTH
SIGNS OF GOOD HEALTH AND POOR HEALTH IN ANIMALS
Signs of good health Signs of poor health
1. Urine and faeces appear normal 1. Urine may be discoloured and
feaces too soft or too hard
2. Normal milk production 2. Low milk production
3. Animal walk normal 3. Animal walk slow
4. Normal breathing 4. Forced breathing
5. Normal body temperature 5. High body temperature
6. Normal pulse rate 6. Abnormal pulse rate
7. Animal eat well 7. Animal lose appetite
TESTING ANIMAL HEALTH
It is very important to take careful precaution when testing animals,
this precautions includes :
strained in different ways depending on TYPE and SIZE animal
to be tested
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ANIMAL RESTRAINING METHODS
HEAD GATES
Trap the head of large animals
Example of animal restrained: bulls
HALTER
used to lead animal and tie it on a post
Example of animal restrained: cattle and horse
Hold large animals by nose
Example of animal restrained: bulls
CRUSH
use to handle large ruminants
ANIMAL TESTING METHODS
TESTING ANIMAL’S BODY TEMPERATURE
Instrument used : rectal thermometer
Site of insertion : rectum
Normal body temperature : 37°c - 40°c
Precautions : Tie thermometer with a string so that it does not get lost in the
body of animal
: Coat thermometer with a sterile jelly to lubricate it
What is pulse rate?: equal number of heart beats in a minute
Instrument used : stethoscope
What is respiratory rate?: equal number of breaths in a minute
Determining respiratory rate: watch the rib cage movement and count the
number of breaths in one minute
Instrument used : stethoscope
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TREATMENT OF SICK ANIMAL
If an animal become sick, it must be given be given medication so that it can return
to good health
METHOD OF ADMINISTERING MEDICINE
Medication is taken directly into the mouth of animal
It includes:
Pills- use a balling gun (device to place pill in animal’s throat)
Powder- mix powder with water or feed
Liquids- use a drenching gun or a syringe to give medicine in a form
of liquid to animals
Medication is applied directly to the wound or skin
It includes :
Creams
Sprays
Dips
Administering medicine using a syringe and a needle
It includes:
Intravenous- into the vein (effect is very fast)
Intramuscular – into the muscle
Subcutaneous – under the skin
Intradermal – between the layers of skin
Intramammary injection- into the udder
Drug for retained placenta or vaginal infection is inserted into the vagina
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SUSTAINABLE USE OF MEDICINE
2. ANIMAL DISEASE
Most animal disease are caused by small organism called PATHOGEN (Bacteria,
virus, fungi and protozoa)
Different pathogen cause different animal diseases
VIRUS
This pathogen causes viral disease
highly contagious and zoonotic
-curable
Note:
CONTAGEOUS DISEASE- disease that spread through contact
ZOONOTIC DISEASE- disease that can spread from animals to human and vice
versa
EPIDERMIC DISEASE- disease that affect large number of animals
NOTIFIABLE DISEASE- disease that need to be reported after seeing symptoms
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EXAMPLES OF VIRAL DISEASE
OOT AND MOUTH DISEASE (FMD)
Animal affected: ALL FARM ANIMAL
Symptoms: SORES IN THE MOUTH, TONGUE
AND TOES (HOOVES)
HIGH FEVER
Mode of transmission: INGESTING CONTAMINATED FEED
:CONTACT WITH SECRETIONS AND
: EXCRETIONS FROM INFECTED
ANIMAL
Treatment: VACCINATION
: QUARANTINE INFECTED ANIMALS
: SLAUGHTER AND BURN INFECTED ANIMALS
Animal affected: ALL FARM ANIMALS
Symptoms: HIGH FEVER
: AGGRESSION
: EXCESSIVE SALIVATION
: EXCITEMENT
: PARALYSIS OF HINDQUATERS
Mode of transmission: BITE FROM AN INFECTED ANIMAL
Treatment : VACCINATION
:INFECTED ANIMALS SHOULD BE DISTROYED
AND MEAT BURNT
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(RVF)
Animal affected: ALL FARM ANIMALS
Symptoms: HIGH FEVER
: ARBOTION
Mode of transmission: BITE FROM AN INSECT (MOSQUITO)
: HANDLING AFFECTED ANIMAL
MEAT OR BLOOD
Treatment: VACCINATION
: SLAUGHTER AND BURN INFECTED ANIMALS
NEW CASTLE DISEASE (NCD)
Animal affected: POULTRY
Symptoms: TWISTED NECKS
: GREEN DIARRHOEA
: RAPID BREATHING
Mode of transmission: CHICKEN EATING CONTAMINATED
FEED
: DRINKING CONTAMINATED WATER
Treatment: VACCINATION
: QUARANTINE
ALL THE ANIMAL’S FLU
SWINE FLU – affects pigs
AVIAN FLU – affects poultry
Treatment : vaccination and good farm management
BACTERIA
This pathogen causes bacterial disease
Many bacteria are harmless (not deadly)
Bacterial disease can be cured with ANTIBIOTICS
Most bacterial disease are contagious
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EXAMPLES OF BACTERIAL DISEASE
Animal affected: DAIRY CATTLE
Symptoms: SORES IN THE UDDER
: DROP IN MILK PRODUCTION
Treatment: ANTIBIOTICS INSERTED IN THE UDDER
Animal infected: ALL FARM ANIMAL
Symptoms: SWELLING OF THE NECK AND BODY
: HIGH FEVER
Treatment: ANTIBIOTICS
Animal affected: ALL FARM ANIMALS AND HUMAN (it is
zoonotic)
Symptoms: CHRONIC COUGHS
: INCREASED RATE OF BREATHING
Treatment: ANTIBIOTICS
PROTOZOA
They cause protozoan disease
-curable
in grassy areas
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EXAMPLES OF PROTOZAN DISEASE
Animal affected: CATTLE , SHEEP AND GOAT
Type of tick causing: BLUE-TICK
Symptoms: HIGH FEVER , RED OR BROWN URINE , ANAEMIA
Treatment: VACCINATION
: ERADICATE VECTOR
Animal affected: ALL RUMINANTS ( cattle , sheep and goats)
Type of tick causing: BONT-TICK
Symptoms: HIGH FEVER , DIARRHOEA
Treatment: vaccination
Animal affected: CATTLE SHEEP GOAT
Type of tick causing: BONT TICK AND BLUE TICK
Symptoms: HIGH FEVER , ANAEMIA
Treatment: vaccination
Animal affected: most farm animals and human ( it is zoonotic)
Type of tick: bont legged tick
Symptoms: high fever , watery faeces , rapid dehydration
Treatment: vaccination and isolation
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FUNGI
They cause fungal disease
Most fungal disease are CHRONIC
EXAMPLE OF FUNGAL DISEASE
RINGWORM
Animal affected: all farm animals including human ( it is zoonotic)
Symptoms: a round wound with a scabby surface
Treatment: apply ointment ( topical application)
LYMPHY WOOL
Animal affected: sheep
Symptoms: sores in the skin
:secrete pus and form a scab (A Scab is tissue covering that
form when your skin is damaged)
Treatment: Dipping after shearing
: Topical application
PREVENTION OF ANIMAL DISEASE
Restrict movements of animals (movement permits)
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ECONOMIC IMPICATION OF ANIMAL DISEASE
des
INDEGENOUS METHOD OF CONTROLING ANIMAL DISEASE
3. ANIMAL PEST AND PARASITE
Parasites are organism that spend most of its life in the body of another
organism
according to their life cycle
TWO TYPES PARASITE
Internal parasite
External parasite
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INTERNAL PARASITE / ENDOPARASITE
side the body of animal called HOST
Examples of internal parasites
Liver fluke
Tape worm
Round worn
LIVERFLUKE
A worm with a flattened body
PART OF BODY AFFECTED: Liver
METHOD OF INFESATION: Through grazing infected pasture
NUMBER OF HOST ON THE CYCLE: horse/cattle (first host)
: Snail (intermediate
host)
LIFE CYCLE OF LIVERFLUKE
5 4
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1. ADULT FLUKE in the liver of primary host (horse) laid eggs in the liver
2. EGGS are released in faeces
3. Eggs hatch into a LARVAE (maracidium) in the grass
4. Larvae swim to enter INTERMEDIATE HOST (snail)
5. Larvae leave the snail and form a CYSTS on the grass (resting stage)
6. Cysts on the grass is eaten by the animal and grow into a FLUKE (and
affect the liver)
WAYS TO CONTROL LIVERFLUKE
Destroy all the intermediate hosts
Burning the veld
Rotational grazing
TAPEWORM
A long narrow and flat organism with many segments
PART OF THE BODY AFFEECTED: Intestine
NUMBER OF HOST: pig and human (TWO)
METHOD OF INFESATION: ingesting raw meat that is infected
ANIMAL AFFECTED: pigs, sheep and goat
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LIFE CYCLE OF TAPE WORM
1. Adult worm lay EGGS in the intestine of a HUMAN
2. Eggs are released in FAECES into the soil
3. PIG ingest eggs from the soil
4. Eggs hatch into a LARVAE inside the body of pig (and form a cysts in muscles)
5. Human eats raw meat infected with the CYSTS
6. Cysts into the human’s INTESTINES and develops into a TAPEWORM
ROUNDWORM
Is a small white thread-like organism
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PART OF BODY AFFECTED: lungs
NUMBER OF HOST: one
METHOD OF INFESATION: grazing on a infected pasture
ANIMAL INFECTED: cattle, sheep and goat
LIFE CYCLE OF ROUND WORM
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1. Adult worm lay EGGS in the small intestine of a cow
2. Eggs are released in FAECES of the cow
3. Eggs are eaten by cow when grazing on the grass
4. Egg hatch into a LARVAE in the intestine of a cow and moves into the LUNGS
5. Larva is coughed up and swallowed
6. Larvae matures and move to the small intestine
PREVENTION AND CONTROL OF ALL EXTERNAL PARASITES
ECONOMIC EFFECT OF INTERNAL PARASITES
a country
EXTERNAL PARASITE / ECTOPARASITE
EXAMPLESS OF EXTERNAL PARASITES
TICKS
BLOWFLY
MITES
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LICE
NASAL WORM
MOSQUITO
TICKS
Ticks causes protozoan disease
REGION WHERE THEY OCCUR: warmer / humid region of the country
EFFECTS OF TICKS: They bite, suck blood, transmit disease, cause
death to animals and low production (loss of wool , meat and milk)
TYPES OF TICKS
Ticks are divided into THREE according to number of host in their life cycle
To control the effect of ticks as parasites farmers need to know about the life
cycle and habits of ticks
GENERAL LIFE CYCLE OF TICKS:
ADULT TICK EGGS LARVA NYMPH
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(i) BLUE-TICK
has a single host in its life cycle
Disease caused : red water and Anaplasmosis
LIFE CYCLE OF BLUE-TICK TICK
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(ii) BONT-LEGGED TICK
Has two hosts in its life cycle
Disease caused: Red water
LIFE CYCLE OF BONT-LEGGED TICK
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(iii) BONT-TICK
Has three host in its life cycle
Disease caused: Heart water and Congo fever
LIFE CYCLE OF BONT-TICK
A. ADULT TICK lay eggs on the ground
B. Eggs hatch into a LARVAE (after 6 weeks)
C. Larvae feed on the FIRST HOST
D. Larvae develop into a NYMPH (nymph feed on the 2nd host)
E. Nymph develop to an ADULT ( adult feed on the 3rd host)
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MITE
MITES CAN SPREAD FROM ANIMAL TO ANIMAL.
THEY LIVE PERMEMANTLY IN THE BODY OF HOST
EFFECTS OF MITES: Cause skin irritation
: Loss of hair ,wool and hide
: Transmit disease called SCAB and MANGE
Mange- is a skin condition that appear as red blister and itchy
APPEARANCE: Has four pairs of legs and a sucking mouth
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LICE
They are big enough to be seen with naked eyes
They can be transmitted from one animal to another
EFFECTS OF LICE: Cause skin irritation
: Decrease production
: Suck blood and transmit disease
APPEARANCE: Have three pairs of legs with big bums and hips
TYPES OF LICE
SUCKING LICE – have pointed heads and piercing style of sucking
BITTING LICE – have rounded heads and chewing mouth parts
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BLOWFLY
ANIMAL AFFECTED: sheep
EFFECTS OF BLOWFLY: sheep spend less time grazing and more time
tail wagging
ENVIRONMENTAL CONDITIONS THAT FAVOURS GROWTH
AND DEVELOPMENT OF BLOWFLY
: Wet conditions
: Availability of grass
: Soil below tail
: Open wounds
WAYS TO CONTROL BLOWFLY INFESATION
Tail docking – removal of tail
Crouching – removal of wool in the tail area and legs
Wool shearing- removal of wool
Dipping
Treatment of wounds
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LIFE CYCLE OF BLOWFLY
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NASAL WORM
ANIMAL AFFECTED: sheep
EFFECTS OF NASAL WORM: It blocks the nasal cavity
: Cause discomforts to animal
: Sheep will shake its head trying to get rid of the worm
PREVENTION AND CONTROL OF ALL EXTERNAL PARASITES
f the veld
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BIOLOGICAL CONTROL OF EXTERNAL PARASITES
-fungi
NOTE: MICRO-FUNGI eat the parasite’s eggs or larvae on the ground.
[Link] POISONING
Wide range of plants can be poisonous to livestock.
Farmers should be aware of plants that poses threat to their livestock and
take measures to prevent animals from grazing poisonous plants
Plant poison is not very common , it occur when the pasture is overgrazed
and only poisonous plants remains
There are THREE main important poisonous plants ;
MAIZE FUNGUS
THORNE APPLE
POISON BULB
ANIMALS SUSCPETIBLE TO POISONOUS PLANTS
EXAMPLES OF POISONOUS PLANTS
MAIZE FUNGUS
Is a mould often associated with grains (maize cob,peanuts and
sorghum)
It occur from eating maize that is stored in damp conditions
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SYMPTOMS OF MAIZE FUNGUS
Lack of appetite
Stomach pain
Sweating
Vomiting
TREATMENT OF MAIZE FUNGUS
Keep affected animal calm to reduce further infection
Increase supply of proteins and vitamins
PREVENTION / CONTROL OF MAIZE FUNGUS
Remove infected feed from animals
Remove source of poisoning
Avoid over grazing
Practice rotational grazing
POISON BULB
This type of poison is mainly caused by bulbs such as a ONE-
LEAF CAPE TULIP
About a kilogram of leaf is enough to cause death overnight
PREVENTION OF POISON BULB
Remove infected feed from animals
Remove source of poison
Avoid over grazing
Practice rotational grazing
THORN APPLE
Is a bushy plant with flowers covered with sharp spines nearly all summer
Thorn apple does not pose much threat since most animals cannot graze it
due to: BAD [Link] TASTE and THORNS
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SYMPTOMS OF THORN APPLE
Loss of appetite
Extreme mouth dryness
Slow growth
Pupil dilation
TREATMENT OF THORN APPLE
Use activated charcoal
PREVENTION / CONTROL OF THORN APPLE
Remove infected feed from animals
Remove source of poisoning
Avoid over grazing
Practice rotational grazing
[Link] SALT POISONING
Poison due to heavy metals produced by industries can be a serious problem
Many metals may enter into production animal’s production system through
pollution.
These toxic metals will then accumulate in vital organs such as the liver an
the heart
EXAMPLES OF METALIC POISONING
(i) SALT POISONING
CAUSES OF SALT POISONING
ntake of less water and more salts
ack of water ( this will stop urine production and more salts builds up in
blood until it become poisonous and deadly)
SYMPTOMS OF SALT POISONING
xcessive saliva excretion
ehydration
iarrhoea
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ncreased thirst
ncreased urination and defecation
omiting
TREATMENT OF SALT POISONING
rovide clean water in small amount at short interval
ive young animals saline solution / hypertonic dextrose
emove source of poisoning
(ii) UREA POISONING
poorly mixed feed
Nitrogen from urea is converted to AMMONIA and when this ammonia
is excess it become poisonous
SYMPTOMS OF UREA POISONING
Bloating
Rapid death
Nervous excitement
Incoordination
TREATMENT OF UREA POISONING
Administer vinegar
PREVENTION OF UREA POISONING
Limit access to licks containing urea
Gradual increase in urea supplement to animals
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ROLE OF STATE IN ANIMAL HEALTH AND PROTECTION
The government play an important role in regulating farming practices
They generate and implement legislation to address priorities in livestock industry.
QUARANTINE SERVICE
To isolate animals and prevent the spread of disease in the country
CONTROL MEASURES
IMPORT BANS
MOVEMENT PERMITS
VETERINARY SERVICE
Improving vaccines
AWARENESS CAMPAIGN
VACCINATION PROGRAMME
Notes
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[Link] GENETICS QUESTION 4
PAPER 2
Father of genetics “Gregor Mendel”
Genetics is the study of how characteristics are transferred from parents to
offspring
1. GENETIC TERMINOLOGY
- study of heredity
HEREDITY – passing of characteristics from parents to offspring
CHROMOSOME – structure that holds genes
GENE- small portion of DNA that code for characteristics
QUANTITATIVE CHARACTERISTICS - characteristics that give rise
to whole range of phenotypes. It is influenced by many genes (polygenic
inheritance)
Environment has an influence in determining this characteristics
They determine continuous variation
e.g. PRODUCTION (of eggs or milk) Colour coat
QUALITATIVE CHARACTERISTICS- characteristics that have fixed
form of phenotypes. It is influenced by one pair of genes.
Environment has no influence in determining the characteristics.
They determine discontinuous variation
e.g. Gender, Horns shape and chicken head comb
ALLELE- different forms of genes (expressed using alphabet)
e.g T= Tall and t=Short
DOMINANT- allele that mask characteristics of recessive allele
e.g TT= Tall and Tt= Tall
RECESSIVE- allele that is masked by the presence of a dominant allele.
It only appear in phenotype if the organism is homozygous
e.g tt= short
HOMOZYGOUS / PURE BRED- combination of similar allele
e.g tt and TT
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HETEROZYGOUS / HYBRID- combination of different allele
e.g Tt
GENOTYPE- genetic make-up of an organism
PHENOTYPE- physical appearance of an organism
MENDEL’S LAWS
Genetics laws can be summarised as follows:
(i) LAW OF DOMINANCE
On the set of characteristic one gene is dominant and the other is recessive. The
phenotype of the organism will display the characteristics of the dominant gene
(ii) LAW OF SEGREGATION
When gametes are formed during meiosis allele separates so that offspring can get
one gamete from each parent
(iii) LAW OF INDEPENDENT ASSORTMENT
In a DIHYBRID crosses, during gamete formation allele segregate independently
of each other.
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GENETIC CROSSES
Mendel’s genetic crosses are divided into:
(i) MONOHYBRID CROSSING “mono” means one
Is a genetic cross that involve one contrasting characteristic
Example of monohybrid crossing
A homozygous (purebred) Black bull (F) is crossed with a homozygous
(purebred) white cow (f) in a genetic experiment. Determine the genotype and the
phenotype of the offspring in the F1
Phenotype: black bull x white cow
Genotype:
Meiosis:
fertlisation:
Genotype:
Phenotype: all black / 100% black
Note: Only one characteristic (colour coat) was crossed
TO DETERMINE THE F2 GENERATION SHOULD BE ALLOWED TO
MATE. FOR AN EXAMPLE FROM THE ABOVE CROSING WE CAN
CROSS; (Ff with Ff to get our F2 generation)
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Dihybid crossing “di” means two
Is a crossing that involve two contrasting characteristic
Example of dihybrid crossing
A homozygous pea plant with purple flower (A) and tall plant size (B) is crossed
with a homozygous pea plant with white flowers (a) and short plant size (b)
Phenotype: purple and tall plant x white and short plant
Genotype: AABB X aabb
Meiosis: A, A, B, B X a, a, b, b
Fertilization:
Phenotype: 9 purple & tall : 3 purple and short: 3 white and tall: 1 white and short
Note: Two characteristics (colour and height) was crossed
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PATTERN OF INHERITANCE
COMPLETE DOMINANCE
It apply mainly on a heterozygous combination where only the effect of dominant
allele is shown in the phenotype of offspring
EXAMPLE OF COMPLETE DOMINANCE
A homozygous red flower (F) is crossed with a homozygous white flower (f)
determine the phenotype and genotype of the F1 generation
P1
Phenotye: red flower white flower
Genotype:
Meiosis:
Gamates
fertilisation
f1
Genotype
Phenotype: all 100% red
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CO-DOMINANCE
Both alleles in a gene pair are equally dominant
Both allele are equally shown in phenotype of offspring
Offspring become roan
Example of co-dominance
A homozygous white cow (W) is crossed with a homozygous red bull (R) to
produce red and white calves
WW RR
RW
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INCOMPLETE DOMINANCE
Alleles are not always dominant or recessive as in a complete dominance
It results in the formation of offspring with a phenotype that is in between that of
the parents.
Offspring are different from parents.
Example of incomplete dominance
A homozygous red flower (R) is crossed with a homozygous white flower (W)
and produced an offspring with a phenotype that is in between that of parents
Phenotype: red flower x white flower
Genotype: RR X WW
MEIOSIS (R) (F) X (W) (W)
Fertilization
F1
Genotype: RW RW RW RW
Phenotype: all pink
Is the reappearance of ancestral characteristics after it has been absent for many
generation (Teeth in chicken or extra toes in horse). It is also known as
“throwback”
Is the ability of one parent to pass a complete set of gene to its offspring?
Dominant genes from the male are passed to offspring
Action of one gene is controlled or modified by another gene
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INHERITANCE
Mechanism of inheritance in which genetic characteristics is controlled by many
genes.
Each gene add to value of a certain phenotype
Each gene may have an additive allele or non-additive allele
An additive allele adds a set of amount to the phenotype while a non-additive
allele does not add anything to the phenotype
Example of polygenic inheritance
The milk production in dairy cow is controlled by two pairs of genes. The
genotype aabbcc gives a milk yield of 200 litres. Each additive dominant gene
adds 20 litres. Calculate milk yield of a dairy cow with AAbbcc
bbcc = 200 litres
AA = 20+20= 40
∴ 200+40 = 240 litre
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VARIATION
Is the difference amongst organism of same species
All individual of same species differ slightly from each other with
characteristics such as; HEIGHT , WEIGHT and COAT COLOUR
IMPORTANCE OF VARIATION
k)
TYPES OF VARIATION
(i) Continuous variation
Is a variation in which there is a complete range of form
It is determined by quantitative characteristics (determined by many genes)
e.g. Height, Milk production, weight gain, yield of field crops
(ii) Discontinuous variation
Is a variation in which characteristics has fixed form with no intermediate form in
between
It is determined by qualitative characteristic
e.g. There are four types of chicken head comb (there are no other type comb and
chicken cannot have a mixed comb-type) and Gender
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CAUSES OF VARIATION
Variation is caused by two factors “ internal factors and external factors”
(i) INTERNAL FACTOR (genetic factors)
Meiosis
Fertilisation
Mutation
(ii) EXTERNAL FACTOR ( environmental factor)
Climate
Animals kept in colder region have thicker hair than those in warmer
region
Topography
Goats kept on steeper slope have longer and strong legs than goats
kept on flat slope
Nutrition
Animals are shorter than other animals with same gene for tallness
due to nutrient deficiency
Disease
Animals that are constantly exposed to disease develop immunity
from the disease while some does not develop immunity
Light intensity
Animals on higher altitude have darker pigment than those on lower
altitude
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MUTATION
Is the sudden change in the structure of gene
Mutation can be harmful or beneficial
An organism affected by mutation is a MUTANT
TYPES OF MUTATION
(i) GENE MUTATION – sudden change in nucleotide sequence of the
DNA
:
Deletion- one or more nitrogen bases are removed from the gene sequence
Insertion – one or more nitrogen base is added into the gene sequence
Substitution – one nitrogen base is replaced with another nitrogen base
Inversion- the order of one or more nitrogen bases is reversed
AGENTS OF MUTATION (mutagens)
-rays , gamma rays , ultra violet radiation
IMPORTANCE OF MUTATION
individual improved characteristics
CAUSES OF MUTATION
Substitution
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SELECTION
Is the process of choosing individuals with desired characteristics for
breeding purpose
IMPORTANCE OF SELECTION
It help to improve the characteristics livestock and crops over few
generation
FACTORS TO CONSIDER WHEN SELECTING BREEDING
LIVESTOCK
PRINCIPLES OF SELECTION
HERITABILITY
Is the degree in which a characteristic is determined by genetic factor than
environmental factors.
INTERPRETING HERITABILITY
Characteristic with heritability above 50% (0.5) i.e. 𝟓𝟎/𝟏𝟎𝟎=𝟎.𝟓
IT IS DETERMINED BY GENETIC FACTORS
THERE IS HIGH CHANCES THAT CHARACTERISTICS WILL
BE PASSED ON TO OFFSPRING DURING BREEDING
Characteristic with heritability less than 50% (0.5) i.e 60/100= 0.6
IS DETERMINED BY ENVIRONMENTAL FACTORS
THERE IS LESS CHANCE THAT CHARACTERISTICS ARE PASSED
ON TO OFFSPRING DURING BREEDING
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BIOMETRIC
Is the use of statistics to analyze biological data
Measure unique characteristics using a computer technology
IMPORTANCE OF BIOMETRIC
It improve accuracy of selecting individual for breeding programme
METHOD OF SELECTION
Selection from group of animal according to individuals performance
It is quick and simple but not very accurate ( because it is based on phenotype not
genotype)
Selection based on the quality of ancestor
lection
Selection based on the quality of relatives such as FULL-SIBLINGS or HALF-
SIBLINGS
Animal are selected based on the quality of their offspring
EBV (ESTIMATED BREEDING VALUE)
Is the estimate on how much better or less than average the offspring of an
individual will be for a characteristic
It can either be positive or negative
Indicate that offspring will be better than average
Indicate that offspring less than average
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Calculating estimated breeding value (EBV)
Example: a horse farmer wants to calculate EBV for weight of a breed she
bought at an agricultural show. The farmer’s farm records gave the
following information:
Weaning weight of horse = 350 kg
Average weaning weight of all the horse in the farm = 310 kg
Heritability %: 60
Formula:
EBV= (WEANING WEIGHT – AVERAGE WEANING WEIGHT) X HERITABILITY %
Calculation:
EBV= (WW - AWW) X 60/100
= (350 - 310) X 60/100
= 40 X 0.6
= +24
∴310 + 24 = 334 KG
Note: EBV is positive, meaning offspring will be better than average
IMPORTANCE OF EBV
It indicates the heritability of a particular characteristic to estimate the
success of a breeding programme
Can be used to monitor progress of breeding programme
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BREEDING
Is the production of offspring by sexual reproduction
ANIMAL BREEDING SYSTEMS
Breeding systems are categorized into:
RELATED BREEDING and NON RELATED BREEDING SYSTEM
(i) RELATED BREEEDING SYSTEM
Breeding of individuals that are related
Breeding results in the formation of HOMOZYGOUS offspring
Related breeding is divided into:
1. Inbreeding
Breeding of two individuals that are closely related to each other
Example of inbreeding
Mating of parents with their offspring (backcrossing)
Mating of siblings with each other (brother and sister)
2. Line breeding
Breeding of two individuals that are less closely-related to each other
Example of line breeding
Mating of grandparents with offspring
Mating of half sibling with another half sibling
ADVANTAGE OF INBREEDING AND LINE BREEDING
There is greater prepotency
homozygocity of offspring
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DISDVANTAGES OF INBREEDING AND LINE BREEDING
Inbreeding depression
Gradual decrease in performance from generation to generation
ly adapted to the environment
Diagram showing inbreeding
(ii) NON RELATED BREEDING SYSTEM
Breeding of individual that are not related to each other
Breeding results in HETEROZYGOUS offspring
Non related breeding system is divided into:
1. CROSS BREEDING
Mating of two animals that are not related closely related to each other
i.e. Mating of two different breeds of same species
ADVANTAGES OF CROSS BREEDING
ncreased variation
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Hybrid vigour or heterosis- increased performance of offspring generation after
generation
DISADVANTAGES OF CROSS BREEDING
re not uniform
2. SPECIES CROSSING
Mating of two animals of different species results in the offspring being
sterile
ADVANTAGES OF SPECIES CROSSING (MULE)
ve digestive programme
DISADVANTAGES OF SPECIES CROSSING (MULE)
3. UPGRADING
Is the repeated mating of inferior cow with a superior male animal
generation after generation
e.g. Crossing a COMMERCIAL MIXED-BREED COW with a
HOSLTEN STUD BULL generation after generation
DISADVANTAGES OF UPGRADING
-bred
-breed bulls should be bought outside
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st few generation is low
4. OUT CROSSING
Is the mating of two breeds that are not related
ADVANTAGES OF OUTCROSSING
GENETIC ENGENEERING/ MODIFICATION
Is the technique of changing the characteristic of an organism by inserting gene
from another organism into its DNA
Genetic modification process:
AIMS OF GENETIC MODIFICATION
prove food quality
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CHARACTERISTICS OF GENETIC MODIFIED ORGANISM
(GMO)
imals with improved growth and productivity
COMPARISON BETWEEN GENETIC MODIFICATION AND
TRADITIONAL METHOD
TRADITIONAL METHOD
It is slow
It is not very precise
It is limited to breeds of same species
It is less convenient
Less productivity
GENETIC MODIFICATION
It is fast
It is very precise
It is not limited to breeds of same species
It is more convenient
High productivity
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GENETIC MODIFICATION TECHNIQUES
AGROBACTERIUM TUMEFECIENS
A bacterium called tumefeciens transfer a piece of its DNA into the plant cell
This bacterium is used as a vector to transfer desired genes into the plant cell
Gmo produced tissue culture Plasmit its gene in the plasmid inserted
DNA of plant cell into plant cell
4 3 2 1 Desired
gene
Plasmid of the bacterium
1. Desired gene inserted to the plasmid
2. Plasmid inserted into plant cell
3. Plasmid insert its gene into the DNA of plant cell
4. Tissue culture
5. Genetic modified plant is produced
Is a tool used to fire tiny particles of plant tissue into a cell
-INJECTION
Is the injection of desired genes directly into the nucleus of cell of a plant
It is mainly used in the modification of animals, but more difficult in plants
because plants has cell walls
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Cells are placed in a solution containing desired gene. An electric current is passed
through the solution and opens the pores in the cell membrane allowing desired
genes to enter the cell.
It involves using fats as carriers of desired genes through the cell membrane into
the nucleus
Making a gene to be inactive or non-functional
POTENTIAL BENEFIT OF GENETIC MODIFICATION
Economic benefit
population will be fed at low cost
Health benefit
ntal condition
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POTENTIAL RISK OF GENETIC MODIFICATION
Seeds from GM crops cannot be replanted , which means farmers have to buy
seeds every year
High seed cost
It can cause allergies
Can cause cancer
It can lower immune system
Can cause unknown disease
Reduce biodiversity
Insect resistant plant can kill beneficial insects
Production of super weed
Excess use of herbicides may damage the soil
Social risk
Developing countries will depend on developed countries for seeds
Some people think it is unethical using GMO
Notes
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AGRICULTURAL PRODUCTION PAPER 2
QUESTION 3
FACTORS
There are four production factors in agriculture. Namely LAND, LABOUR,
CAPITAL and MANAGEMENT
1. LAND/SOIL
This production factor is involved in the production of goods and services
It includes all the natural resources available to the farmer
ECONOMIC FUNCTIONS OF LAND/SOIL
It supply food (grass for livestock and vegetables for humans)
(for building farm shed, planting crops or area for grazing)
minerals that can be used to make fertilizers such as potash
that is used in manufacturing of potassium)
ECONOMIC CHARACTERISTICS OF LAND/SOIL
’s value appreciate over time (it gains value)
Availability of land for agriculture is limited (arable land previously used for
agriculture can be used for urban development)
t varies in production potential (sound investment)
t can mot produce on its own
t is immovable (it has fixed location or found in a specific environment)
indestructible (even though the structure can degrade if misused)
t can be sold or bought
collateral (form of security required by the bank before
granting a loan
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subjected to the law of diminishing return
durable
WAYS TO INCREASE PRODUCTIVITY OF LAND/ SOIL
fertilizers
water management ( irrigation system must be installed in areas
where water is available)
good farming methods (such as crop rotation, double cropping and
intercropping)
uneconomic farming units (combining small farms to make
one big farm)
THE LAW OF DIMINISHING RETURN
Graph illustrating the law of diminishing return
This law states that;
Increased amount of input does not give proportional increase to output this will to
a point where the total yield decline
2. LABOUR
Is the combination physical and mental endeavor (skill) performed in expectation
of remuneration (salary)
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It is one of the major cost items in agricultural industry and has a significant
impact in the success of a farming operation.
WAYS TO REDUCE LABOUR COST
Introduce mechanisation
nding workers to training
TYPES OF LABOUR
PERMANENT LABOUR
48 hours a week)
They have job security
e.g. foreman, tractor driver and mechanic
CASUAL LABOUR
-repetitive duties such as building or erecting a
fence
have contacts with the employer
SEASONAL LABOUR
hey are employed during peak period often for specific duties such as
harvesting , lambing and wool shearing
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RANKING OF SKILLS IN A WORK FORCE
SKILLED LABOUR
Type of labour who is formally trained and qualified to the job
e.g. Engineer, veterinarian and manager
SEMI-SKILLED
g (experience) but lack formal training
e.g. driver
UNSKILLED LABOUR
Type of labour who does not have any formal skill or level of training
e.g General workers
PROBLEMS RELATED TO LABOOUR
LACK OF SKILLS
It is caused by: Lack of training
Effects of lack of skill: Low production
: Limit use of technology
SHORTAGE OF LABOUR
It is caused by: Less attractive working conditions
: Low wages
: Industrial competition
Effects of labour shortage: Low production
: Production delays
EXPLOITATION OF FARM WORKERS
It includes: Farmer owners having racist attitudes to farm workers
: Violation of farm worker’s rights
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HIV and AIDS
Effects of HIV and AIDS: Regular absenteeism make planning difficult
: Decline in production
: Loss of skills and experience
: Production delays due to labour shortage
ILLEGAL PRACTICES ENCOUNTERED ON FARMS
People are illegally and forcibly removed from farms where they have living
It is illegal to employ a child under 15 years of age, and child must be given task
that are suited for a person of that age
FAILURE OF EMPLOYER TO ADHERE TO LEGISLATION
It is considered illegal for an employer not to adhere to legislation such as the
Basic Conditions Of Employment Act
INCREASING LABOUR PRODUCTIVITY
LABOUR PRODUCTIVITY
Is the measure of out-put per input of labour force
WAYS TO INCREASE LABOUR PRODUCTIVITY
OVING ECONOMIC CONDITION
It can be improved by:
Provide incentives for workers
Increase wages
Pay bonus
Provide medical insurance
Supply farm products on reduced priced
Enter into partnership deals with workers (selling shares to workers)
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IMPROVING EDUCATIONAL CONDITIONS
It can be improved by:
Send workers to training
Provide free schooling and bursaries to children of farm worker
IMPROVING WORKING CONDITION
It can be improved by:
Provide protective clothing to farm workers
Provide transport between home and work
Adequate leave
IMPROVING LIVING CONDITION
It can be improved by:
Adequate shelter safe and secure
Adequate water and food
Provide recreational facilities
HIV and AIDS
It can be limited by:
Education (awareness campaign)
Provide access to condoms
Provide access to treatment
Encourage good values such as not having multiple sexual partners
LABOUR LEGISLATION
It is placed to protect employees and employers as both parties will know what
their rights and responsibilities are. It prevents unfair labour practices on farms.
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Basic Condition Of Employment Act of 1997
It ensures that fair labour practice exist
It regulates the following:
Working hours
Overtime (working on Sunday and public holidays)
Minimum wage
Method of payment
Condition for termination of employment (a 30-day notice should be placed
prior to the termination)
Leave (including sick leave , maternity leave and annual leave)
Meal interval
It regulate relationship between the employer and employee
It address the following:
Labour dispute
It ensure social justice
Gives workers a right to strike
Provide procedure to resolution of labour dispute
Right to join trade union
Involvement of workers in decision making process
Occupational Health and Safety Act of 1993
It deals with health safety in a workplace
It ensures the following:
Workers are trained to operate machinery and handling dangerous
chemicals
Supply protective clothing
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Working environment is safe
Compensation of Occupational Injuries and Disease Act 1993
It applies to employers and employees who are injured, disable or contract a
disease due to workplace accident
It ensures that:
Compensation due to injuries, disease and disability is granted
Skill Development Act of 1998
It enforces enrichment of farm workers with skills
All employers are entitled to pay skill development levy (1% of worker’s
pay)
It ensure the following:
Provision of training to workers
Developed workforce skill
It ensure that there is no work place discrimination based on:
Gender
Age
Race
Religion
Sexuality
Disability
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LABOUR CONTRACT
Is the legal written agreement between the employer and the employee.
responsibility leave
s for termination (valid and fair reason for termination)
3. CAPITAL
This money or equipment that are used in production process
all the goods and assets such as building, equipment and
vehicles that are used in production process.
Asset – item of economic value that you own
TYPES OF CAPITAL
Fixed capital
Capital invested on fixed assets
e.g. building, land borehole and dam
Capital invested on medium-term assets
e.g. livestock , vehicle ,machinery , and equipment
working /floating capital
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Capital invested on short-term assets and used to pay short term operational
expenses
e.g. feed, fertilizers, chemicals, seeds ,fuel, wages &
telephone bill
TYPES OF ASSETS
Assets that are purchased and used for long term
Its value appreciate overtime
e.g. land , building dam and borehole
Assets that are purchased and used for medium term
Its value appreciate overtime
e.g. machinery , equipment and livestock
Assets that are used for short-term
e.g. money in the bank , seeds and wages etc
GENERATION/CREATION OF CAPITAL
oans and grants
Credit – All loans and advances given to borrowers that need to be
repaid back with interest
Grant- Some of money provided by a government that does not need to
be repaid back
Interest- amount of money that a financial institution charge for lending
money
SOURCE OF FINANCE
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When applying for a loan you need:
Prepare a business loan
Financial record
Collateral
CREDIT
TYPES OF CREDITS
-term credit
Credit given and repaid over long period
Used to expand fixed assets (such as building, land and dam and borehole)
Repayment period: over 10 years
Medium-term credit
Credit given and repaid over medium term period
Used to improve movable assets (such as machine and equipment)
Repayment period:1-5 years
Short-term credit
Credit given and repaid over short period of time
Used to cover operational expenses (current assets) e.g. wages, seeds, fuel
and fertilisers
Repayment period: less than 1 year
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PROBLEM ASSOCIATED WITH CAPITAL
– some capital items cannot be produced in a country and
must be imported
– capital gods are expensive and cost to borrow money to buy them
- most capital item have limited lifespan and can lose value
overtime (subjected to wear and tear)
interest rate
- having less capital than required
- having too much capital than required
ject to law of diminishing
FINANCIAL MANAGEMENT SYSTEM
Is the process of keeping records of all business transaction (accounting)
Reason for keeping financial record
e previous and current performance of the business
Financial management system allow the farmer to do the following:
Inventory – record of all assets
Cash analysis book – used to record receipts and payments
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BALANCE SHEET- summary of all assets and liabilities
It projects net worth of the business
Net worth- assets minus liability
- money that you owe(financial debt)
– item of economic value that you owns
Example of balance sheet
- summary of income and expenditure
It projects net profit
Net profit – income minus expenses
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Example of income statement of period
The above business cannot be recommended since the expenditure exceeds
income hence it lead to business loss
- is the movement of cash in a business
- It includes receipts and payments
ATEMENT
Opening balance
Income
Expenditure
Profit /loss
Closing balance
Cash items
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Example of a cash flow budget statement
BUDGET- is the written document that shows the estimation how much you
think you will spend and earn over a period of time
TYPES OF BUDGETS
Whole farm budget
Budget that combines all the enterprises within the farm
Enterprise budget
Budget for one single enterprise within the farm
Partial budget
Budget used to test the effect on profit
Example of enterprise budget showing estimate for 2020/21 financial year
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MANAGEMENT
-ordination of human, physical and financial resources
to achieve a certain goal
PRINCIPLES/ COMPONENTS OF MANAGEMENT
It involve developing long-term and short-term plan
It involves what to do, when to it, how to do it and who is going to do it
Documents linked to planning are;
Business plan & Budget
IMPLEMENTATION
It involve setting the plan in motion
It involves measuring and verifying the results
STRATEGIC MANAGEMENT COMPONENTS
It allow the business to anticipate and adapt to changes and future challenges
Main components of strategic management
Develop a vision
This is what you hope the business would be in future
Develop a mission
It outline the purpose of the business ( what you do, for who and the
purpose of the business)
It gives overall direction
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MANAGEMENT SKILLS NEEDED TO MANAGE FARMING
BUSINESS
NB: THE OWNER OF THE FARM CAN BE THE MANAGER OR MIGHT
HIRE A PERSON ANDTHE PERSON MUST SHOW WIDE RANGE OF
SKILLS.
GENERAL MANAGEMENT SKILLS
Analytical skill
Able to analyse information (market information)
Conceptual skill
Allow manager to reflect to changes in the industry and develop strategies (like
change in market price and completion)
Planning skill
Important for day-to-day planning and long term planning.
Problem-solving skill
Able to deal with problems rather than avoiding them.
Ability to adapt
Able to adapt to changed(know when to adapt to new technologies)
The manager must be well vested on financial matters regarding borrowing,
investing and full understanding regarding taxation so as to regard against financial
losses.
He/she must able to negotiate prices
Able to keep financial records
Able to interact effectively with different people (negotiate deals and contracts)
Able to make other people understand you and be able to understand what others
are trying to say to you
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Manager must have a thorough knowledge of the farm operation. They should
know the requirements of the enterprise.
For an example: In beef enterprise;
The manager must have adequate knowledge of veld management to know how
many animals should graze in a certain camp, and when to move them to a new
camp
Manager must identify potential risk and come up with a strategy to reduce, control
and eliminate the risk.
SOURCE OF RISK IN FARMING BUSINESS
TECHNICAL RISK (PRODUCTION RISK)
Unpredictable weather conditions
Drought and flooding
Disease outbreaks
Pest
Machine breakdown or outdated
Labour-related(strike)
MARKETING RISK
Change in customers’ needs and wants result in;
Reduced demand
Reduced price
More competition
Inability to pay debts on time
Unpredictable interest rates
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Production fails
LEGAL RISK
When the manger is taken to court for having ignored some regulatory standard
that lead to an injury or death.
HUMAN or PEOPLES RISK
It takes place when the skill is lost due to death, disability, divorce, illness etc.
RISK MANAGEMENT STRATEGIES
It involves managing the spread of risk in a farming business
INSURANCE
It is good to insure the property, machinery against things like storms, hail damage,
injury of the visitor etc.
RISK SHARING
Allow farmer to share risk with other parties
DIVERSIFICATION
Having number of different enterprise on the farm
Example of diversification;
Planting of different crops (i.e. mixed farming)
A farmer can spread his/her investment over several enterprises (pig farming,
poultry farming cattle farming etc.)
Geographical diversification (have different land types wherein there are different
soil types and different climatic conditions)
PROCESSING or VALUE ADDING
Changing raw form of gods into a form that can easily be used by customers
Example of processing;
Processing milk into cheese, yogurt and chocolate
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SPECIALISATION
Specialising with one enterprise that is product suited
HEDGING
Entering in future contract with supermarkets
FACTORS AFFECTING FARMING BUSINESS
These are forces that originate on the farm itself
The employer can have control over such forces
For an example;
EXTERNAL FORCES
These are forces that the employer cannot have control over
For an example;
Notes
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PAPER 2
QUESTION 2
AGRICULTURAL MARKETING
MARKETING
Is the process involving the movement of a product from the farm to the consumer
It can also be a place whew buyers and sellers meet
DIFFERENCES BETWEEN MARKETING AND SELLING
Marketing Selling
It is Profit- oriented It is Product oriented
Focuses on long-term plans Short-term objective is selling of
product
Focus on satisfying the wants of Customer’s needs and satisfaction are
customers neglected
Focus mainly on the product Focus on sales volume
MARKETING FUNCTIONS
FOUR MAIN FUCNTIONS OF AGRICULTURAL MARKETING
1. TRANSPORT FUNCTION
It involves moving products from the farm to processing facilities, and then
to the consumer using different mode of transport
ADVANTAGES OF TRANSPORT FUNCTION
ivery
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Example: Transporting fruits from farm to processing plant
2. STORAGE
It includes holding raw products until they needed.
Food is kept for later use to guarantee food security
ADVANTAGES OF STORAGE
3. PACKAGING
The science of enclosing products for distribution and distribution
ADVANTAGES OF PACKAGING
product handling easier
Packaging should protect the product against:
(i) Mechanical damage
(ii) Poor environmental conditions during handling
For identification of product
Packaging must: provide useful information about the product such as:
(i) Name of product
(ii) Size of product
(iii) Grade of product
(iv) Net weight
(v) Country of origin
4. PROCESSING/ VALUE ADDING
Involves changing a raw form of a product into a form that can easily be
used by consumers
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ADVANTAGES OF PROCESSING/VALUE ADDING
Example: Drying up meat
: Blending
: Canning
: Fermenting
FACILITATING FUNCTION
It does not involve direct handling of the product
It includes:
(i) Standardization
It is about setting standards or specification for a product
(ii) Grading
Is the process of sorting agricultural products according to set
standards
MARKETING POLICY INSTRUMENT (4ps)
1. PRODUCT DESIGN
Producer needs to be aware of what the consumer wants
2. PRICE
Producer determines how much the consumer will pay for the product
3. PLACEMENT
Producer should know where the consumer wants to buy product
4. PROMOTION
Producer needs to communicate information about the produce
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Ways to implement promotion;
- IN-STOREPROMOTION
- EXHIBITIONS
- DIRECT MAILING
PRICE DETERMINATION
FACTORS CONSIDERED WHEN DERTEMONING A PRICE OF A
PRODUCT
DEMAND AND SUPPLY
DIFFERENCES BETWEEN DEMAND AND SUPPLY
Amount of goods that the consumer are willing to buy at a given price
Amount of goods that the producer is willing to sell at given price
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1. DEMAND
LAW OF DEMAND
Shows a negative relationship between price and quantity demanded:
HIGHER the price the LOWER the demand
Meaning: If the price of a product increases less customers will buy the product
: If the product is cheap customers will buy more of the product
DEMAND SCHEDULE
Is the table that shows relationship between price of goods and quantity demanded
Price (R/Box) Quantity
(Box/week)
2800 10
2100 15
1600 30
800 35
600 40
DEMAND CURVE
Is the graph showing the relationship between price of goods and quantity
demanded
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FACTORS DETERMINING DEMAND
2. SUPPLY
LAW OF SUPPLY
Shows a positive relationship between price and quantity supplied
higher the price the higher the supply
Meaning: If the price of a product increases the producer will supply more
products (taking advantage of the price to affect profit)
When the price of a product increases the producer supply more products to gain
more money from the products
SUPPLY SCHEDULE
owing the relationship between price and quantity supply of product
Price Quantity
(R/box) (box/week)
200 10
400 15
800 20
1000 25
1400 30
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SUPPLY CURVE
Is the graph showing the relationship between price and quantity supplied
FACTORS DETERMINING SUPPLY
roduction costs
PROBLEMS ASSOCIATED WITH SUPPLY
Supplying more than required
Supplying less than required
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WAYS TO AVOID OVERSUPPLY
1. Reduce production
2. Product dumping
3. Processing
4. Diverfication
5. Hedging
6. Improve promotion and advertising
PRICE ELASTICITY OF DEMAND AND SUPPLY
PRICE ELASTICITY
Is the relationship between the change in price and demand and supply
PRICE ELASTICITY OF DEMAND
Is the relationship between the change in price and a change in demand of a
product
Example of elasticity of demand
price of chocolate bar increase by 12%, many people will stop buying
it and go for other cheaper chocolate and hence demand changes in response to
change in price
Graph illustrating price elasticity of demand
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INTERPRETING THE GRAPH:
A slight change in price results in a substantial change in quantity demanded
It is a common knowledge that when price increases less of that product will be
bought
FACTORS DETERMINING ELASTICITY OF DEMAND
Nature of the product
Luxury items show more elasticity than basic items
Availability of substitute products
The more substitute goods for the product the more elastic the demand
Time/period
The more time passes, the more elastic is the demand
PRICE INLASTICITYOF DEMAND
Example of inelasticity of demand
If the price of petrol increase by 20%, most people will have no choice but to
buy the petrol
Graph illustrating inelasticity of demand
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INTERPRETING THE GRAPH
An increased change in price results only a slight change in quantity
demanded. Increase in price has less effect on the demand of the product
PRICE ELASTICITY OF SUPPLY
Is the relationship between the change in price and the change in supply.
Example of elasticity of supply
If the price of certain products increases this will cause the quantity
supplied to increase. The producer always take advantage of increased price
when supplying his products
GRAPH ILLUSTRATING ELASTICITY OF SUPPLY
INTERPRETING THE GRAPH
An increase change in price results in increased change in quantity supplied
It is common knowledge that if price increases the producer will take advantage
of the price and supply more to affect his profit
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FACTORS DETERMINING ELASTICITY OF SUPPLY
Price of product
PRICE INELASTICITY OF SUPPLY
Example of inelasticity of supply
If Products can be stored and be marketed all year round, quantity supplied will
not change
Graph illustrating inelasticity of supply
INTERPRETING THE GRAPH
An increased change in price result in small change in quantity supplied.
Change in price has less effect on supply
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MARKET EQUILIBRIUM
Is the point where demand and supply is equal
Example of market equilibrium
As the price of the product increases, demand for the product decreases.
But the producer is willing to supply more .Where supply and demand is
equal is called the market equilibrium
DEMAND AND SUPPLY SCHEDULE
Price (R/box) Quantity demanded Quantity
(box/week) supplied(box/week)
5 2000 12000
4 4000 1000
3 7000 7000
2 11000 4000
1 16000 1000
Graph illustrating market equilibrium
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FLOOR PRICE
Is a situation where price charged for a product is higher than equilibrium price.
It is imposed by the government to prevent prices from falling below certain levels
CEILING PRICE
Is a situation where price charged is below the equilibrium price.
It is imposed by the government to prevent prices from rising above certain levels
and this lead to shortage of product
OVERSUPPLY AND SHORTAGE IN THE MARKET
EQUILIBRIUM
Over supply (surplus)
When price of a product is above the equilibrium price the following occur;
1. Demand of the product decrease
2. Supply of the product increase
Supply exceeds the demand this result in more product supplied than
required
Shortage (deficit)
When price of a product is below the equilibrium price the following occur;
1. Demand of the product increase
2. Supply of the product decrease
Demand exceeds the supply this results in more product demanded and less
is supplied
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SHIFT DEMAND AND SUPPLY
SHIFT DEMAND
Is the factor that influence changes of demand (other than price)
The equilibrium price changes if the demand for a product changes.
Example of shift
During Christmas there is an increase in demand of CHOICE ASSORTED
BUISCUTS. As the demand increases the biscuits become scarce(less supply).
The market will then sets a new price that is above the equilibrium price,
meaning the producer will charge more for the CHOICE ASSORTED
BUISCUTS.
Shift demand graph
Increased in demand tend to increase equilibrium price while decrease in
demand tend to decrease equilibrium price
FACTORS CAUSING SHIFT DEMAND
come
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SHIFT SUPPLY
Is one factor that influence changes of supply (other than price). The equilibrium
price change if the supply for a product change
Example of shift supply
As summer arrives the fruits such as mangoes come to season (increased supply).
The market will set a new equilibrium price that is lower than the old
equilibrium price. Meaning the sellers will shift their prices down.
SHIFT SUPPLY GRAPH
Increase in supply tends to decrease equilibrium price. While decrease in supply
tend to increase equilibrium price
FACTORS CAUSING SHIFT SUPPLY
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MARKET DEVELOPMENT
Is a strategic step taken by producer to develop existing market rather than looking
for new market
DEVELOPING A MARKET YOU MUST;
1. Conduct market research
Study the market you would like to sell your product to
Market research includes:
Collecting information about customers
Collecting information competition
2. Developing marketing strategy
It includes conducting the 4ps:
(i) PRODUCT (what product to make and sell)
Factors to consider when designing the product
(ii) PRICE(how much your product is going to cost)
Factors to consider when determining price
st
(iii) Placement(where to sell the product)
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Factors to consider when determining placement of
product
(iv) Promotion(how are you going to convince people to buy your product)
Ways to implement promotion
-store sales
MARKETING APPROACH
Focuses on selling to a small segment of a market
Focuses on a specific group of consumers in a market place.
It is not served by mainstream suppliers
Take in as large market as possible
Promotes same product in different ways to different group of people
Attempts to reach every consumer rather than targeting a particular market
segment.
It targets the whole market with a single offer.
Traditionally, Mass marketing is done through radio. Television and newspaper
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It allows you to select few segments and develop a marketing strategy that fit
well.
This is typically done by offering different levels of quality to different levels of
income.
Example multi-segment
Offering Class 1 fruits to consumers with high income and Class 3 fruit to
consumers with low income.
SUSTAINABLE MARKETING
Involves the application of an environmental friendly marketing approach
WAYS OF MARKETING PRODUCTS IN A SUSTAINABLE WAY
Developing a product that is naturally healthy (organic product), instead of
genetically modified crops
Eco-labelling
The practice of putting labels on products to promote them as environmental
friendly
Biodegrading/ recyclability
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MARKETING SYSTEM
Is the mechanism through which goods reach different places
Marketing systems are divided into: Free marketing, co-oparative marketing &
controlled markrting
TYPES OF MARKETING SYSTEM
1. FREE-MARKETING
System where goods and services are exchanged freely without restriction and
control
Advantages of free marketing system
t is usually cash
(they create good reputation)
cers show initiative and drive (they work very hard to earn profit)
Disadvantages of free marketing system
ers are exposed to competition
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-scale)
FREE MARKETING CHANNEL
-GATE MARKETING
Selling directly from the farm
Price notice is placed on the farm gate
Advantages of farm-gate marketing
Disadvantages of farm-gate marketing
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Goods are delivered to agents at municipal market.
Goods delivered, graded and sold at set purchased
Advantages of fresh produce market
Livestock are sold on auction to the highest bidder
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Advantages of stock auction
Disadvantages of stock auction
y be lower than market price
Producer sell directly to retailer(it is done under contract arrangement)
Advantages contract market
Disadvantage of contract market
st always have sufficient products available to meet the needs of
customers
(If the farmer cannot meet
the needs of the retailer, he will have to buy in products to make up quantities
required by the retailer)
Products are advertised and sold online via a computer
Advantage of internet marketing
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Disadvantages of internet marketing
2. AGRICULTURAL COOPARATIVES
Is the marketing system where two or more independent farms or group of people
work together to meet their common needs
PRINCIPLES OF AGRICULTURAL COOPRATIVES
Democratic member control
Voluntary and open membership
Concern about community
Members contribute equally
ADVANTAGES OF COOPARATIVES
There is consistent supply (work together to supply large volumes)
Middleman is eliminated
Better infrastructure (get facilities that and individual farmer cannot afford)
Bargain power (greater chance of negotiating good price their product)
k purchasing (able to negotiate good price for their inputs)
(government make funding available for cooperative)
Branding (can develop a brand for their product)
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TYPES OF COOPARATIVES
PRODUCTION COOPARATIVE-produce collectively
SERVICE COOPARATIVE-provide service to members
MARKETING COOPERATIVE-negotiate with markets on behalf of members
PURCHASING COOPERATIVE-purchase inputs on behalf of members
CONSUMER COOPRATIVE-buy products in bulk and sell to their members at
a discount
3. CONTROLLED MARKETING
Is the marketing system in which buying and selling is manipulated or
controlled by the government (government may decide on the price of a
product)
ADVANTAGES OF CONTROLLED MARKETING
roducer focus on their farming activities rather than spending time on
marketing the products
table prices
DISADVANTAGES OF CONTROLLED MARKETING
blishment of centralized facilities such as abattoirs or grain storage
facilities can be inefficient and increase transport costs.
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MARKETING CHAIN / SUPPLY CHAIN / AGRIBUSINESS
CHAIN
Steps or path involved in the movement of product from farm to the consumer.
Each activity in the chain involves a cost
COST INVOLVED IN MARKETING CHAIN
1. PRODUCTION COST
2 .PACKAGING COST
3. PRODUCT PREPARATION
4. TRANSPORT COST
5. STORAGE COST
6. PROCESSING COST
7. TAX
8. PRODUCT LOSS COST
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FACTORS HAMPERING MARKETING OF AGRICULTURAL
PRODUCTS
1. POOR INFRUSTRUCTURE
Include poor roads and lack of storage facilities
2. PERISHABILITY OF PRODUCT
Many products deteriorate when not stored, handled and transported properly
3. LOW VALUE IN RELATION TO VOLUME
Some product have low value to their size this increase transport cost
4. SEASONAL FLUCTUATION
Many products are produced during one season and yet there’s year-round demand
which means proper storage is needed
5. ACCIDENT AND THEFT
It increase marketing cost
WAYS TO STREAMLINE AND IMPROVE MARKETING CHAIN
(build adequate roads)
IMPROVE ACCESS TO MARKET INFORMATION (provide cell phones
and internet as a marketing strategy)
PROVIDE STORAGE (to prevent product spoilage)
PROCESS PRODUCTS CLOSE TO WHERE THEY ARE PRODUCED
(reduce less value to value)
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MARKETING LEGISLATION
Notes
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Question 2
Paper 2
AGRICULTURAL ENTREPRENEUSHIP
AND BUSINESS PLANNING
Difference between entrepreneurship and entrepreneur
ENTREPRENEUR IMPORTANT FACTORS ANDSUCCESS
FACTORS
PHASES OF ENTREPRENURSHIP
1. Identify an opportunity
2. Evaluate opportunity
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3. Determine resources required
4. Develop a business plan
5. Start and manage the business
BUSINESS PLAN
Is a document that describes how a business will operate. It also states the business
goals, the reasons they can be achieved and the plan for how to achieve them
REASON FOR DRAWING UP A BUSINESS PLAN
idea
TESTING FEASIBILITY OF BUSINESS IDEA
if your business idea
will succeed:
Is there a market for my product or service i want to offer?
Do i have skills to start and run the business?
Do i have resources to start the business or can i acquire them?
PROBLEMS WHEN DRWING UP A BUSINESS PLAN
ficient research
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SOLUTION WHEN DRAWING UP A BUSINESS PLAN
ness plan
SWOT ANALYSIS
Is a strategic planning tool that helps you to evaluate your business
It is an acronym for: S- STRENGTH W- WEAKNESS O- OPPORTUNITY
T- THREATS
1. STRENGTH
For an example:
Good reputation
Skills and labour experience
Latest equipment or latest technology (out-dated machinery)
Good infrastructure
Good management skill
2. WEAKNESS
business
For an example:
Lack of latest equipment or latest technology (out-dated machinery)
poor location of the business
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lack of skills
undercapitalisation
bad reputation
having large debts
poor management skill
3. OPPORTUNITY
External motivating factors that are needed for a farming business to be
successful
It help to improve performance of business
For an example:
Changes in tax laws
Market growth
New trends
Lifestyle changes
A competitor went bankrupt
4. THREATS
The external factors that can put your farming business at risk.
For an example:
Increased interest rates
Products become unfashionable
Increased competition
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Notes
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